Curtis Haugtvedt
Cited by
Cited by
Elaboration as a determinant of attitude strength: Creating attitudes that are persistent, resistant, and predictive of behavior
RE Petty, CP Haugtvedt, SM Smith
Attitude strength, 93-130, 2014
Need for cognition and advertising: Understanding the role of personality variables in consumer behavior
CP Haugtvedt, RE Petty, JT Cacioppo
Journal of Consumer Psychology 1 (3), 239-260, 1992
Personality and persuasion: Need for cognition moderates the persistence and resistance of attitude changes.
CP Haugtvedt, RE Petty
Journal of Personality and Social psychology 63 (2), 308, 1992
Message order effects in persuasion: An attitude strength perspective
CP Haugtvedt, DT Wegener
Journal of consumer research 21 (1), 205-218, 1994
Environmental marketing: strategies, practice, theory, and research
W Winston, AT Mintu-Wimsatt
Routledge, 2013
Attitudes and recycling: does the measurement of affect enhance behavioral prediction?
SM Smith, CP Haugtvedt, RE Petty
Psychology & Marketing 11 (4), 359-374, 1994
Advertising repetition and variation strategies: Implications for understanding attitude strength
CP Haugtvedt, DW Schumann, WL Schneier, WL Warren
Journal of Consumer Research 21 (1), 176-189, 1994
Handbook of consumer psychology
CP Haugtvedt, PM Herr, FR Kardes
Routledge, 2018
I know what you’re doing and why you’re doing it
MC Campbell, A Kirmani
Handbook of Concumer Psychology, 549-574, 2008
Source and message factors in persuasion: A reply to Stiff's critique of the elaboration likelihood model
RE Petty, JA Kasmer, CP Haugtvedt, JT Cacioppo
Taylor & Francis Group 54 (3), 233-249, 1987
Attention, distraction, and cold-pressor pain.
KD McCaul, C Haugtvedt
Journal of Personality and Social Psychology 43 (1), 154, 1982
Personality and Ad Effectiveness: Exploring the Utility of Need for Cognition.
C Haugtvedt, RE Petty, JT Cacioppo, T Steidley
Advances in consumer research 15 (1), 1988
Interactive effects of presentation modality and message-generated imagery on recall of advertising information
HR Unnava, S Agarwal, CP Haugtvedt
Journal of Consumer Research 23 (1), 81-88, 1996
Contemporary attitude theory in sport: Theoretical considerations and implications
DC Funk, CP Haugtvedt, DR Howard
Sport Management Review 3 (2), 125-144, 2000
Ego-involvement and persuasion: An appreciative look at the Sherif’s contribution to the study of self-relevance and attitude change
RE Petty, JT Cacioppo, CP Haugtvedt
Social judgment and intergroup relations: Essays in honor of Muzafer Sherif …, 1992
Online consumer psychology: Understanding and influencing consumer behavior in the virtual world
CP Haugtvedt, KA Machleit, R Yalch
Psychology Press, 2005
Goal-Directed Consumer Behavior: Motivation, Volition, and Affect: Hans Baumgartner and Rik Pieters
CP Haugtvedt, PM Herr, FR Kardes
Handbook of consumer psychology, 376-401, 2018
Understanding interactivity of cyberspace advertising
HA Roehm, CP Haugtvedt
Advertising and the world wide web, 37-50, 1999
Attitude change and persuasion
CP Haugtvedt, JA Kasmer
Handbook of consumer psychology, 427-443, 2018
Understanding Responses to Sex Appeals in Advertising: An Individual Difference Approach.
SM Smith, CP Haugtvedt, JM Jadrich, MR Anton
Advances in consumer research 22 (1), 1995
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