| Hey big spender! A golden (color) atmospheric effect on tipping behavior NY Lee, SM Noble, D Biswas Journal of the Academy of Marketing Science 46 (2), 317-337, 2018 | 88 | 2018 |
| Co-producing with consumers: how varying levels of control and co-production impact affect J Stevens, CL Esmark, SM Noble, NY Lee Marketing Letters 28, 171-187, 2017 | 24 | 2017 |
| So distant, yet useful: The impact of distal stories on customers’ service expectations NY Lee, SM Noble, AR Zablah Journal of Business Research 113, 230-242, 2020 | 12 | 2020 |
| Feeling Anxious: The Dark Side of Checkout Charity Solicitations A Hepworth, NY Lee, A Zablah Journal of Business Research 136, 330-342, 2021 | 7 | 2021 |
| “Give me one but not the other”: the substitution effects of supervisor’s organizational status and salesperson internal networking on performance growth trajectories NY Lee, R Dugan, M Rouziou, A Anwar Journal of Personal Selling & Sales Management 41 (1), 28-38, 2020 | 5 | 2020 |
| Exploring antecedents and outcomes of salesperson change agility: a social exchange theory perspective A Kalra, NY Lee, R Dugan Journal of Marketing Theory and Practice, 1-21, 2023 | 4 | 2023 |
| Selling on Value: Using the Purposeful Choreography as the Basis of an Innovative Sales Role Play R Dugan, NY Lee Marketing Education Review 33 (2), 136-141, 2023 | 2 | 2023 |
| A meta-analytic investigation of the organizational identification – job performance relationship in the frontlines NY Lee, AR Zablah, SM Noble Journal of Retailing, 2023 | 1 | 2023 |
| Managing Customers and Motivating Employees for Success in the Frontlines NY Lee | | 2018 |
