| Optimal distinctiveness, strategic categorization, and product market entry on the Google Play app platform MA Barlow, JC Verhaal, RW Angus Strategic Management Journal 40 (8), 1219-1242, 2019 | 169 | 2019 |
| Guilty by association: Product-level category stigma and audience expectations in the US craft beer industry MA Barlow, JC Verhaal, JD Hoskins Journal of Management 44 (7), 2934-2960, 2018 | 149 | 2018 |
| Oppositional product names, organizational identities, and product appeal JC Verhaal, OM Khessina, SD Dobrev Organization Science 26 (5), 1466-1484, 2015 | 116 | 2015 |
| Little fish in a big pond: Legitimacy transfer, authenticity, and factors of peripheral firm entry and growth in the market center JC Verhaal, JD Hoskins, LW Lundmark Strategic Management Journal 38 (12), 2532-2552, 2017 | 91 | 2017 |
| Watered down: Market growth, authenticity, and evaluation in craft beer JE Pozner, M DeSoucey, JC Verhaal, K Sikavica Organization Studies 43 (3), 321-345, 2022 | 43 | 2022 |
| Stepping out of the shadows: Identity exposure as a remedy for stigma transfer concerns in the medical marijuana market OM Khessina, S Reis, JC Verhaal Administrative Science Quarterly 66 (3), 569-611, 2021 | 38 | 2021 |
| The authenticity paradox: Why the returns to authenticity on audience appeal decrease in popularity and iconicity JC Verhaal, SD Dobrev Journal of Management 48 (2), 251-280, 2022 | 36 | 2022 |
| The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands J Hoskins, S Gopinath, JC Verhaal, E Yazdani Journal of the Academy of Marketing Science 49, 1065-1087, 2021 | 19 | 2021 |
| Blinded by the sun: The role of prosumers as niche actors in incumbent firms’ adoption of solar power during sustainability transitions C Weigelt, S Lu, JC Verhaal Research Policy 50 (9), 104253, 2021 | 16 | 2021 |
| Authenticity-based connections as organizational constraints and the paradox of authenticity in the market for Cuban cigars JC Verhaal, O Hahl, KJ Fandl Organization Science 34 (6), 2487-2507, 2023 | 9 | 2023 |
| When incremental is imperative: tactical innovation in the in-vitro fertilization industry JC Verhaal, SD Dobrev, L Bigelow Industrial and Corporate Change 26 (4), 709-726, 2017 | 7 | 2017 |
| Shaping cultural meanings in markets with category strategy and optimal distinctiveness: An agency-based perspective JC Verhaal, EG Pontikes Advances in cultural entrepreneurship, 179-191, 2022 | 6 | 2022 |
| Authenticity among distilleries: Signaling, transparency, and essence JC Verhaal, GR Carroll Poetics 94, 101736, 2022 | 5 | 2022 |
| Organizational authenticity: How craft‐based ventures manage authentic identities and audience appeal SD Dobrev, JC Verhaal Strategic Entrepreneurship Journal, 2024 | 3 | 2024 |
| Bottled up or poured out: How product name emotions affect appeal and authenticity in the market for craft beer OM Khessina, JC Verhaal, SD Dobrev Strategy Science 8 (4), 464-483, 2023 | 3 | 2023 |
| Catching a falling star: Mobility of declining star performers, peer effects, and organizational performance in the National Football League MA Barlow, WS Hesterly, JC Verhaal Journal of Business Research 165, 114053, 2023 | 1 | 2023 |
Stanislav DobrevManegold Professor of Management, UWMVerified email at uwm.edu
