J. Cameron Verhaal
J. Cameron Verhaal
Associate Professor, Tulane University
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Cited by
Cited by
Optimal distinctiveness, strategic categorization, and product market entry on the Google Play app platform
MA Barlow, JC Verhaal, RW Angus
Strategic Management Journal 40 (8), 1219-1242, 2019
Guilty by association: Product-level category stigma and audience expectations in the US craft beer industry
MA Barlow, JC Verhaal, JD Hoskins
Journal of Management 44 (7), 2934-2960, 2018
Oppositional product names, organizational identities, and product appeal
JC Verhaal, OM Khessina, SD Dobrev
Organization Science 26 (5), 1466-1484, 2015
Little fish in a big pond: Legitimacy transfer, authenticity, and factors of peripheral firm entry and growth in the market center
JC Verhaal, JD Hoskins, LW Lundmark
Strategic Management Journal 38 (12), 2532-2552, 2017
How within-country consumer product (or brand) localness and supporting marketing tactics influence sales performance
J Hoskins, JC Verhaal, A Griffin
European Journal of Marketing 55 (2), 565-592, 2020
Watered down: Market growth, authenticity, and evaluation in craft beer
JE Pozner, M DeSoucey, JC Verhaal, K Sikavica
Organization Studies 43 (3), 321-345, 2022
The authenticity paradox: Why the returns to authenticity on audience appeal decrease in popularity and iconicity
JC Verhaal, SD Dobrev
Journal of Management 48 (2), 251-280, 2022
Stepping out of the shadows: Identity exposure as a remedy for stigma transfer concerns in the medical marijuana market
OM Khessina, S Reis, JC Verhaal
Administrative Science Quarterly 66 (3), 569-611, 2021
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
J Hoskins, S Gopinath, JC Verhaal, E Yazdani
Journal of the Academy of Marketing Science 49, 1065-1087, 2021
Blinded by the sun: The role of prosumers as niche actors in incumbent firms’ adoption of solar power during sustainability transitions
C Weigelt, S Lu, JC Verhaal
Research Policy 50 (9), 104253, 2021
Authenticity-based connections as organizational constraints and the paradox of authenticity in the market for Cuban cigars
JC Verhaal, O Hahl, KJ Fandl
Organization Science 34 (6), 2487-2507, 2023
When incremental is imperative: tactical innovation in the in-vitro fertilization industry
JC Verhaal, SD Dobrev, L Bigelow
Industrial and Corporate Change 26 (4), 709-726, 2017
Shaping cultural meanings in markets with category strategy and optimal distinctiveness: An agency-based perspective
JC Verhaal, EG Pontikes
Advances in cultural entrepreneurship 80, 179-191, 2022
Authenticity among distilleries: Signaling, transparency, and essence
JC Verhaal, GR Carroll
Poetics 94, 101736, 2022
Bottled up or poured out: How product name emotions affect appeal and authenticity in the market for craft beer
OM Khessina, JC Verhaal, SD Dobrev
Strategy Science 8 (4), 464-483, 2023
Organizational authenticity: How craft‐based ventures manage authentic identities and audience appeal
SD Dobrev, JC Verhaal
Strategic Entrepreneurship Journal, 2024
Catching a falling star: Mobility of declining star performers, peer effects, and organizational performance in the National Football League
MA Barlow, WS Hesterly, JC Verhaal
Journal of Business Research 165, 114053, 2023
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