The return on quality improvements in search engine marketing N Abou Nabout, B Skiera Journal of Interactive Marketing 26 (3), 141-154, 2012 | 95 | 2012 |
Practice Prize Paper—PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising B Skiera, N Abou Nabout Marketing Science 32 (2), 213-220, 2013 | 70 | 2013 |
An analysis of the profitability of fee-based compensation plans for search engine marketing N Abou Nabout, B Skiera, T Stepanchuk, E Gerstmeier International Journal of Research in Marketing 29 (1), 68-80, 2012 | 64 | 2012 |
The risk of programmatic advertising: Effects of website quality on advertising effectiveness E Shehu, N Abou Nabout, M Clement International Journal of Research in Marketing 38 (3), 663-677, 2021 | 45 | 2021 |
Empirical generalizations in search engine advertising N Abou Nabout, M Lilienthal, B Skiera Journal of Retailing 90 (2), 206-216, 2014 | 40 | 2014 |
A novel approach for bidding on keywords in newly set-up search advertising campaigns N Abou Nabout European Journal of Marketing 49 (5/6), 668-691, 2015 | 29 | 2015 |
Context information can increase revenue in online display advertising auctions: Evidence from a policy change S Ada, N Abou Nabout, EMD Feit Journal of Marketing Research 59 (5), 1040-1058, 2022 | 23 | 2022 |
Overwhelming targeting options: Selecting audience segments for online advertising I Ahmadi, N Abou Nabout, B Skiera, E Maleki, J Fladenhofer International Journal of Research in Marketing 41 (1), 24-40, 2024 | 8 | 2024 |
How much ad viewability is enough? the effect of display ad viewability on advertising effectiveness C Uhl, NA Nabout, K Miller arXiv preprint arXiv:2008.12132, 2020 | 8 | 2020 |
An Analysis of the Profitability of Even Pacing in Real-Time Bidding M Heise, N Abou Nabout, B Skiera Work. Pap. Goethe Univ., 2016 | 3 | 2016 |
Overcoming Quality Issues in Digital Display Advertising Using Digital Dashboards N Abou Nabout, S Ada The Routledge Companion to Strategic Marketing, 449-465, 2020 | | 2020 |
Optimal Search Engine Marketing N Abou Nabout | | 2012 |