Juan Miguel Alcántara Pilar
Juan Miguel Alcántara Pilar
Profesor de Comercialización e Investigación de Mercados (UGR)
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A review of restaurant research in the last two decades: A bibliometric analysis
ME Rodríguez-López, JM Alcántara-Pilar, S Del Barrio-García, ...
International Journal of Hospitality Management 87, 102387, 2020
A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling
ÁJ Rojas-Lamorena, S Del Barrio-García, JM Alcántara-Pilar
Journal of Business Research 139, 1067-1083, 2022
Social impacts of music festivals: Does culture impact locals' attitude toward events in Serbia and Hungary?
V Pavluković, T Armenski, JM Alcántara-Pilar
Tourism Management 63, 42-53, 2017
The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations
JM Alcántara-Pilar, FJ Blanco-Encomienda, T Armenski, ...
Journal of Destination Marketing & Management 9, 20-35, 2018
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
International Journal of Hospitality Management 80, 13-24, 2019
Formation of customer-based brand equity via authenticity: The mediating role of satisfaction and the moderating role of restaurant type
ME Rodríguez-López, S del Barrio-García, JM Alcántara-Pilar
International Journal of Contemporary Hospitality Management 32 (2), 815-834, 2020
A cross-cultural analysis of the effect of language on perceived risk online
LP Juan Miguel Alcántara-Pilar, Salvador del Barrio
Computers in Human Behavior 29, 596-603, 2013
Effects of cultural difference on users’ online experience with a destination website: A structural equation modelling approach
JM Alcántara-Pilar, T Armenski, FJ Blanco-Encomienda, ...
Journal of destination marketing & management 8, 301-311, 2018
Toward an understanding of online information processing in e-tourism: does national culture matter?
JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros, L Porcu
Journal of Travel & Tourism Marketing 34 (8), 1128-1142, 2017
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
International Journal of Advertising 36 (1), 121-141, 2017
Antecedents of attitudes toward the website: the moderating role of long-term orientation and individualism
JM Alcántara-Pilar, S Del Barrio-García
Cross Cultural Management 22 (3), 379-404, 2015
Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions
JM Alcántara‐Pilar, S Del Barrio‐García, L Porcu, E Crespo‐Almendros
Journal of Consumer Behaviour 16 (6), e61-e75, 2017
Does language matter? A cross-national comparison of the moderating effect of language on website information-processing
JM Alcántara-Pilar, S Del Barrio-García, ME Rodríguez-López
Journal of Business Research 88, 66-78, 2018
Motivational duality in online consumer behaviour: website usability and flow state as moderating factors.
JM Alcántara-Pilar, S del Barrio-Garcí, L Porcu, E Crespo-Almendros
International Journal of Business & Economics 14 (1), 2015
El papel moderador del diseño web y la cultura del país en la respuesta del consumidor online. Una aplicación a los destinos turísticos
JM Alcántara-Pilar, S del Barrio-García
European Research on Management and Business Economics 22 (2), 78-87, 2016
Modelización del comportamiento del consumidor online. El papel moderador de la cultura, el diseño web y el idioma
JM Alcántara Pilar
Universidad de Granada, 2012
Analyzing the cultural diversity of consumers in the global marketplace
JM Alcántara-Pilar
IGI Global, 2015
The impact of music festivals on local communities and their quality of life: comparation of Serbia and Hungary
V Pavluković, T Armenski, JM Alcántara-Pilar
Best Practices in Hospitality and Tourism Marketing and Management: A …, 2019
A review of psycho-vs. socio-linguistics theories: An application to marketing research
JM Alcantara-Pilar, S del Barrio-Garcia, E Crespo-Almendros, L Porcu
Advertising and branding: Concepts, methodologies, tools, and applications, 1-30, 2017
What type of online sales promotion do airline users prefer? Analysis of the moderating role of users’ online experience level
E Crespo-Almendros, S Del Barrio-García, JM Alcántara-Pilar
Tourism & Management Studies 11 (1), 52-61, 2015
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