| The impact of brand personality and sales promotions on brand equity P Valette-Florence, H Guizani, D Merunka Journal of Business Research 64 (1), 24-28, 2011 | 442 | 2011 |
| Development of a scale for French consumer brand equity H Guizani, U Cerag, H Trigueiro, P Valette-Florence Science 14 (2), G170-G179, 1995 | 15 | 1995 |
| Belief in fate and self-efficacy in road safety advertising based on guilt: An explanation based on negotiable fate I Becheur, H Guizani, K Shaaban Australasian Marketing Journal (AMJ) 27 (4), 233-241, 2019 | 12 | 2019 |
| Le capital marque du point de vue du consommateur: proposition d’une échelle de mesure H Guizani, H Trigueiro, P Valette-Florence Actes du colloque international de l’Association Française du Marketing, 2008 | 9 | 2008 |
| Personnalité de la marque et capital marque: essai de construction d'un modèle intégrateur H Guizani Doctoral dissertation, University Pierre-Mendès-France, Grenoble 2, CERAG …, 2008 | 5 | 2008 |
| Proposition d’une mesure psychométrique du capital client de la marque H Guizani, P Valette-Florence Marchés et organisation, 11-41, 2010 | 4 | 2010 |
| Proposition d’une échelle de mesure du capital marque du point de vue du consommateur H Guizani, P Valette-Florence, P Valette Actes du Colloque Etienne Thil, 2007 | 4 | 2007 |
| Dans quelle mesure la personnalité de la marque et la communication marketing influencent-elles le capital client de la marque? Expérimentation d’une segmentation exploratoire P Valette-Florence, H Guizani Marchés et organisation, 43-63, 2010 | 3 | 2010 |
| Merunka. D.(2011).“The impact of brand equity” P Valette, H Guizani Journal of business research 64 (1), 24-28, 0 | 3 | |
| How do emotions influence brand attachment? The mediation role of brand authenticity: An abstract Y Hallem, WB Arfi, H Guizani Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 2 | 2019 |
| La personnalité de marque et les émotions influencentelles le capital marque? Une application dans le secteur bancaire H Guizani www. marketingtrends-congrès. com/2010_cp/Materiali/Paper/Fr/Guizani. pdf, 2010 | 2 | 2010 |
| Customer’s Higher Willingness to Pay in Accordance with Mass Customization SR Vessal, P Valette-Florence, H Guizani Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016 | 1 | 2016 |
| Vos vendeurs savent-ils gérer les objections de leurs clients? Attention: c’est une arme à double tranchant! B Lussier, JF Ouellet, H Guizani Gestion 39 (4), 156-163, 2014 | 1 | 2014 |
| The impact of brand personality and sale promotions on brand equity FP VALETTE, H Guizani, D Merunka JOURNAL OF BUSINESS RESEARCH 62 (6), 617-628, 2009 | 1 | 2009 |
| New Social Media Cinderella’s: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions: An Abstract O Bayarassou, E Cherif, H Guizani, I Becheur Academy of Marketing Science Annual Conference, 69-70, 2022 | | 2022 |
| Free Will or Determinism: When Fate Attributions Affect Persuasion in Road Safety Campaigns Using Fear and Guilt-An Extended Abstract I Becheur, H Guizani Springer Nature, 2017 | | 2017 |
| Free Will or Determinism: When Fate Attributions Affect Persuasion in Road Safety Campaigns Using Fear and Guilt I Becheur, H Guizani Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | | 2017 |
| It is Worth More When It is Shared: Exploring Values Related to Shared-Use New Products H Guizani, M Haggège, G Roerich | | 2013 |
| Relations à la marque et marques de la relation N Albert Editions L'Harmattan, 2010 | | 2010 |
| Relations à la marque et marques de la relation N Albert Editions L'Harmattan, 2010 | | 2010 |
Virginie de BarnierFull Professor - Université de la Nouvelle Calédonie - IAE Nouvelle-CalédonieVerified email at univ-amu.fr
