Demand dynamics in the seasonal goods industry: An empirical analysis GP Soysal, L Krishnamurthi Marketing Science 31 (2), 293-316, 2012 | 157 | 2012 |
Online and offline retailing: What we know and directions for future research B Ratchford, G Soysal, A Zentner, DK Gauri Journal of Retailing 98 (1), 152-177, 2022 | 143 | 2022 |
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies AL Roggeveen, D Grewal, J Karsberg, SM Noble, J Nordfält, VM Patrick, ... Journal of Retailing 97 (1), 81-98, 2021 | 141 | 2021 |
How does adoption of the outlet channel impact customers’ spending in the retail stores: conflict or synergy? G Soysal, L Krishnamurthi Management Science 62 (9), 2692-2704, 2016 | 42 | 2016 |
Physical Stores in the Digital Age: How Store Closures Affect Consumer Churn G Soysal, A Zentner, Z Zheng Production and Operations Management 28 (11), 2778-2791, 2019 | 35 | 2019 |
An empirical analysis of demand variations and markdown policies for fashion retailers A Namin, BT Ratchford, GP Soysal Journal of Retailing and Consumer Services 38, 126-136, 2017 | 26 | 2017 |
Multichannel customer purchase behavior and long tail effects in the fashion goods market B Ratchford, G Soysal, A Zentner Journal of Retailing 99 (1), 46-65, 2023 | 24 | 2023 |
How does E-Commerce Impact the Type and Variety of Products Consumers Purchase in Non-Digital Goods Markets? Drivers of Long Tail Effects in Fashion Apparel B Ratchford, G Soysal, A Zentner Available at SSRN 3739524, 2020 | 12* | 2020 |
Alleviating demand uncertainty for seasonal goods: An analysis of attribute-based markdown policy for fashion retailers A Namin, GP Soysal, BT Ratchford Journal of Business Research 145, 671-681, 2022 | 5 | 2022 |
What explains price declines in seasonal goods markets? An empirical examination G Soysal, PK Chintagunta An Empirical Examination (January 10, 2019), 2019 | 4* | 2019 |
The dynamics of demand in seasonal goods industries: An empirical analysis GP Soysal Northwestern University, 2008 | 3 | 2008 |