Gonca Soysal
Gonca Soysal
Assistant Professor, University of Arkansas
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Cited by
Cited by
Demand dynamics in the seasonal goods industry: An empirical analysis
GP Soysal, L Krishnamurthi
Marketing Science 31 (2), 293-316, 2012
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
AL Roggeveen, D Grewal, J Karsberg, SM Noble, J Nordfält, VM Patrick, ...
Journal of Retailing 97 (1), 81-98, 2021
Online and offline retailing: What we know and directions for future research
B Ratchford, G Soysal, A Zentner, DK Gauri
Journal of Retailing 98 (1), 152-177, 2022
How does adoption of the outlet channel impact customers’ spending in the retail stores: conflict or synergy?
G Soysal, L Krishnamurthi
Management Science 62 (9), 2692-2704, 2016
Physical Stores in the Digital Age: How Store Closures Affect Consumer Churn
G Soysal, A Zentner, Z Zheng
Production and Operations Management 28 (11), 2778-2791, 2019
An empirical analysis of demand variations and markdown policies for fashion retailers
A Namin, BT Ratchford, GP Soysal
Journal of Retailing and Consumer Services 38, 126-136, 2017
Multichannel customer purchase behavior and long tail effects in the fashion goods market
B Ratchford, G Soysal, A Zentner
Journal of Retailing 99 (1), 46-65, 2023
How does E-Commerce Impact the Type and Variety of Products Consumers Purchase in Non-Digital Goods Markets? Drivers of Long Tail Effects in Fashion Apparel
B Ratchford, G Soysal, A Zentner
Available at SSRN 3739524, 2020
Alleviating demand uncertainty for seasonal goods: An analysis of attribute-based markdown policy for fashion retailers
A Namin, GP Soysal, BT Ratchford
Journal of Business Research 145, 671-681, 2022
What explains price declines in seasonal goods markets? An empirical examination
G Soysal, PK Chintagunta
An Empirical Examination (January 10, 2019), 2019
The dynamics of demand in seasonal goods industries: An empirical analysis
GP Soysal
Northwestern University, 2008
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