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Dr. Shaphali Gupta
Dr. Shaphali Gupta
Professor, MICA, The School of Ideas, Ahmedabad,India
Dirección de correo verificada de micamail.in
Título
Citado por
Citado por
Año
Customer engagement in service
V Kumar, B Rajan, S Gupta, I Dalla Pozza
Journal of the Academy of Marketing Science 47 (1), 138-160, 2019
5402019
Conceptualizing the Evolution and Future of Advertising
V Kumar, S Gupta
Journal of Advertising 45 (3), 302-317, 2016
3052016
Global customer engagement
S Gupta, A Pansari, V Kumar
Journal of International Marketing 26 (1), 4-29, 2018
1782018
Digital analytics: Modeling for insights and new methods
S Gupta, A Leszkiewicz, V Kumar, T Bijmolt, D Potapov
Journal of Interactive Marketing 51, 26-43, 2020
1482020
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions
R Varadarajan, RB Welden, S Arunachalam, M Haenlein, S Gupta
International Journal of Research in Marketing, 2021
1152021
Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach
S Gupta, D Ramachandran
Journal of Retailing, 2021
992021
New-age technologies-driven social innovation: What, how, where, and why?
S Gupta, V Kumar, E Karam
Industrial Marketing Management, 2020
782020
Understanding the feasibility and value of grassroots innovation
S Gupta
Journal of the Academy of Marketing Science 48 (5), 941-965, 2020
712020
Reverse innovation: a conceptual framework
S Malodia, S Gupta, AK Jaiswal
Journal of the Academy of Marketing Science, 1-21, 2020
602020
Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches
V Kumar, A Sharma, S Gupta
Journal of the Academy of Marketing Science 45 (2), 164-185, 2017
322017
DIMENSIONS OF RETAIL SERVICE CONVENIENCE IN EMERGING MARKET SETTINGS-A QUALITATIVE INVESTIGATION.
S Gupta, D Sharma
Journal of Services Research 14 (1), 2014
262014
Prevention-Versus Promotion-Focus Regulatory Efforts on the Disease Incidence and Mortality of COVID-19: A Multinational Diffusion Study Using Functional Data Analysis
V Kumar, A Sood, S Gupta, N Sood
Journal of International Marketing, 1069031X20966563, 2021
152021
Effect of Shopping Value on Service Convenience, Satisfaction and Customer Loyalty: a Conceptual Framework
S Gupta
SAMVAD 10, 78-85, 2015
102015
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
H Khan, S Gupta, V Kumar, B Kumar
Industrial Marketing Management 115, 198-213, 2023
42023
Modeling the antecedents of multi-generational services adoption behavior of clients across countries: The role of mindset metrics
A Sood, V Kumar, S Gupta
Journal of International Business Studies, 1-26, 2023
22023
EXPRESS: Consequences of Multigenerational Services Adoption Behavior: Global Client Engagement
A Sood, S Gupta, V Kumar
Journal of International Marketing, 1069031X231151659, 2023
22023
The role of creativity and culture for transformational management in a changing world
S Gupta, S Ganesh, A Krishen
Journal of Business Research, 113557, 2022
12022
More the merrier!! Understanding the effect of available content choices over willingness to pay for over‐the‐top subscriptions
S Gupta, P Shrivastava, S Gupta‐Rawal
Psychology & Marketing 40 (12), 2612-2626, 2023
2023
Design Thinking Approach in International Markets: Implications for the Movie Industry
S Gupta, V Kumar, Kandaswamy
AIB Insights, 2023
2023
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Artículos 1–19