| Certainty in Language Increases Consumer Engagement on Social Media T Pezzuti, JM Leonhardt, C Warren Journal of Interactive Marketing 53, 32-46, 2021 | 141 | 2021 |
| Second person pronouns enhance consumer involvement and brand attitude RE Cruz, JM Leonhardt, T Pezzuti Journal of Interactive Marketing 39 (1), 104-116, 2017 | 130 | 2017 |
| We’re not so different: Collectivism increases perceived homophily, trust, and seeking user-generated product information JM Leonhardt, T Pezzuti, JE Namkoong Journal of Business Research 112, 160-169, 2020 | 58 | 2020 |
| Hyperopia and frugality: different motivational drivers and yet similar effects on consumer spending LS Pan, T Pezzuti, W Lu, CC Pechmann Journal of Business Research 95, 347-356, 2019 | 43 | 2019 |
| Vaccination acceptance across cultures: The roles of collectivism, empathy, and homophily JM Leonhardt, T Pezzuti Journal of International Marketing 30 (2), 13-27, 2022 | 42 | 2022 |
| Is Being Emotionally Inexpressive Cool? C Warren, T Pezzuti, S Koley Journal of Consumer Psychology, 2018 | 40 | 2018 |
| The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents T Pezzuti, D Pirouz, C Pechmann Journal of Consumer Psychology 25 (3), 519-529, 2015 | 37 | 2015 |
| Does language homophily affect migrant consumers’ service usage intentions? T Pezzuti, ME Pierce, JM Leonhardt Journal of Services Marketing 32 (5), 581-591, 2018 | 21 | 2018 |
| How collectivistic values affect online word-of-mouth T Pezzuti, JM Leonhardt International Journal of Market Research 63 (4), 436-453, 2021 | 17 | 2021 |
| Effects of positive GABAA modulators on a multiple-component, repeated-acquisition test of spatial learning JR Keith, RC Pitts, T Pezzuti, M Galizio Behavioural Pharmacology 14 (1), 67-75, 2003 | 16 | 2003 |
| What’s not to like? Negations in brand messages increase consumer engagement T Pezzuti, JM Leonhardt Journal of the Academy of Marketing Science 51 (3), 675-694, 2023 | 11 | 2023 |
| Symbolic interactionism and adolescent reactions to cigarette advertisements C Pechmann, D Pirouz, T Pezzuti ACR North American Advances, 2010 | 2 | 2010 |
| Highlighting Discrepancies in Brand Messaging Increases Social Media Engagement T Pezzuti Journal of the Academy of Marketing Science, 1-22, 2023 | 1 | 2023 |
| “JUST LIKE US, BUT DIFFERENT”: STIGMATIZED CONSUMERS’READING OF SOURCES IN LUXURY FASHION BRANDS ADVERTISING D Scaraboto, LA Gil, T Pezzuti Global Fashion Management Conference, 829-829, 2015 | 1 | 2015 |
| Understanding the Appeal and Advertising Implications of an Inexpressive Appearance TL Pezzuti University of California, Irvine, 2012 | 1 | 2012 |
| Sunglasses, Hierarchy, and Negotiations: Gender Differences in Eye Gaze During Interpersonal Communication T Pezzuti, C Pechmann, A Borges, D Pirouz ACR North American Advances, 2011 | 1 | 2011 |
| The Effect of Referent Age on Interpersonal Influence in Domains Related to Factual Information, Values, and Style T Pezzuti, C Pechmann, D Pirouz ACR North American Advances, 2010 | 1 | 2010 |
| Highlighting discrepancies in brand messaging increases social media engagement (Nov, 10.1007/s11747-023-00983-x, 2023) T Pezzuti JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2024 | | 2024 |
| The Relationship Between Collectivism and Seeking Product-Related Information on Social Networking Sites: An Abstract T Pezzuti, JM Leonhardt Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| Is Online Sharing and Word of Mouth More Prevalent Among Collectivist Consumers? T Pezzuti, JM Leonhardt Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
