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Todd Pezzuti
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Year
Second Person Pronouns Enhance Consumer Involvement and Brand Attitude
RE Cruz, JM Leonhardt, T Pezzuti
Journal of Interactive Marketing 39 (1), 104-116, 2017
922017
Certainty in Language Increases Consumer Engagement on Social Media
T Pezzuti, JM Leonhardt, C Warren
Journal of Interactive Marketing 53, 32-46, 2021
502021
We’re not so different: Collectivism increases perceived homophily, trust, and seeking user-generated product information
JM Leonhardt, T Pezzuti, JE Namkoong
Journal of Business Research 112, 160-169, 2020
282020
Is Being Emotionally Inexpressive Cool?
C Warren, T Pezzuti, S Koley
Journal of Consumer Psychology, 2018
272018
The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
T Pezzuti, D Pirouz, C Pechmann
Journal of Consumer Psychology 25 (3), 519-529, 2015
272015
Hyperopia and frugality: different motivational drivers and yet similar effects on consumer spending
LS Pan, T Pezzuti, W Lu, CC Pechmann
Journal of Business Research 95, 347-356, 2019
232019
Does language homophily affect migrant consumers’ service usage intentions?
T Pezzuti, ME Pierce, JM Leonhardt
Journal of Services Marketing, 2018
172018
Effects of positive GABAA modulators on a multiple-component, repeated-acquisition test of spatial learning
JR Keith, RC Pitts, T Pezzuti, M Galizio
Behavioural Pharmacology 14 (1), 67-75, 2003
152003
Vaccination acceptance across cultures: The roles of collectivism, empathy, and homophily
JM Leonhardt, T Pezzuti
Journal of International Marketing, 1069031X211073179, 2022
132022
How collectivistic values affect online word-of-mouth
T Pezzuti, JM Leonhardt
International Journal of Market Research 63 (4), 436-453, 2021
82021
Symbolic interactionism and adolescent reactions to cigarette advertisements
C Pechmann, D Pirouz, T Pezzuti
ACR North American Advances, 2010
22010
“JUST LIKE US, BUT DIFFERENT”: STIGMATIZED CONSUMERS’READING OF SOURCES IN LUXURY FASHION BRANDS ADVERTISING
D Scaraboto, LA Gil, T Pezzuti
2015 Global Fashion Management Conference at Florence, 829-829, 2015
12015
Understanding the Appeal and Advertising Implications of an Inexpressive Appearance
TL Pezzuti
University of California, Irvine, 2012
12012
Sunglasses, Hierarchy, and Negotiations: Gender Differences in Eye Gaze During Interpersonal Communication
T Pezzuti, C Pechmann, A Borges, D Pirouz
ACR North American Advances, 2011
12011
What’s not to like? Negations in brand messages increase consumer engagement
T Pezzuti, JM Leonhardt
Journal of the Academy of Marketing Science, 1-20, 2022
2022
What Makes People Cool?
T Pezzuti, C Warren
ACR North American Advances, 2020
2020
The Relationship Between Collectivism and Seeking Product-Related Information on Social Networking Sites: An Abstract
T Pezzuti, JM Leonhardt
Academy of Marketing Science Annual Conference, 95-95, 2018
2018
Is Online Sharing and Word of Mouth More Prevalent Among Collectivist Consumers?
T Pezzuti, JM Leonhardt
Academy of Marketing Science Annual Conference, 177-187, 2017
2017
T Pezzuti, D Pirouz, C Pechmann
2015
Is Concealing Emotional Expression Cool?
C Warren, T Pezzuti, S Kolay
ACR North American Advances, 2014
2014
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