| Communicating about gifts of life: The effect of knowledge, attitudes, and altruism on behavior and behavioral intentions regarding organ donation S Morgan, J Miller Journal of Applied Communication Research 30 (2), 163-178, 2002 | 365 | 2002 |
| The power of narratives: The effect of entertainment television organ donation storylines on the attitudes, knowledge, and behaviors of donors and nondonors SE Morgan, L Movius, MJ Cody Journal of Communication 59 (1), 135-151, 2009 | 342 | 2009 |
| Beyond the organ donor card: The effect of knowledge, attitudes, and values on willingness to communicate about organ donation to family members SE Morgan, JK Miller Health Communication 14 (1), 121-134, 2002 | 320 | 2002 |
| Cheesecake and beefcake: No matter how you slice it, sexual explicitness in advertising continues to increase T Reichert, J Lambiase, S Morgan, M Carstarphen, S Zavoina Journalism & Mass Communication Quarterly 76 (1), 7-20, 1999 | 309 | 1999 |
| From numbers to words: Reporting statistical results for the social sciences SE Morgan, T Reichert, TR Harrison Allyn and Bacon, 2002 | 251* | 2002 |
| The message is in the metaphor: Assessing the comprehension of metaphors in advertisements SE Morgan, T Reichert Journal of Advertising 28 (4), 1-12, 1999 | 246 | 1999 |
| Facts versusFeelings' How Rational Is the Decision to Become an Organ Donor? SE Morgan, MT Stephenson, TR Harrison, WA Afifi, SD Long Journal of Health Psychology 13 (5), 644-658, 2008 | 243 | 2008 |
| Examining the decision to talk with family about organ donation: Applying the theory of motivated information management WA Afifi, SE Morgan, MT Stephenson, C Morse, T Harrison, T Reichert, ... Communication Monographs 73 (2), 188-215, 2006 | 231 | 2006 |
| Long. SD (2006). Examining the decision to talk with family about organ donation: A test of the Theory of Motivated Information Management WA Afifi, SE Morgan, M Stephenson, C Morse, T Harrison, T Reichert Communication Monographs 73 (2), 188-215, 0 | 231* | |
| Associations between message features and subjective evaluations of the sensation value of antidrug public service announcements SE Morgan, P Palmgreen, MT Stephenson, RH Hoyle, EP Lorch Journal of Communication 53 (3), 512-526, 2003 | 217 | 2003 |
| In their own words: The reasons why people will (not) sign an organ donor card SE Morgan, TR Harrison, WA Afifi, SD Long, MT Stephenson Health communication 23 (1), 23-33, 2008 | 189 | 2008 |
| Family discussions about organ donation: how the media influences opinions about donation decisions (vol 19, pg 674, 2005) SE Morgan, TR Harrison, SD Long, WA Afifi, MS Stephenson, T Reichert CLINICAL TRANSPLANTATION 19 (6), 848-848, 2005 | 188* | 2005 |
| Family discussions about organ donation: How the media influences opinions about donation decisions SE Morgan, TR Harrison, SD Long, WA Afifi, MS Stephenson, T Reichert Clinical Transplantation 19 (5), 674-682, 2005 | 188 | 2005 |
| Entertainment (mis) education: The framing of organ donation in entertainment television SE Morgan, TR Harrison, L Chewning, LS Davis, M DiCorcia Health Communication 22 (2), 143-151, 2007 | 164 | 2007 |
| The power of talk: African Americans’ communication with family members about organ donation and its impact on the willingness to donate organs SE Morgan Journal of Social and Personal Relationships 21 (1), 112-124, 2004 | 164 | 2004 |
| Prospect theory, discrete emotions, and freedom threats: An extension of psychological reactance theory BL Quick, JA Kam, SE Morgan, CA Montero Liberona, RA Smith Journal of Communication 65 (1), 40-61, 2014 | 154 | 2014 |
| Information behaviors and problem chain recognition effect: Applying situational theory of problem solving in organ donation issues JN Kim, H Shen, SE Morgan Health communication 26 (2), 171-184, 2011 | 152 | 2011 |
| Similarities and differences between African Americans’ and European Americans’ attitudes, knowledge, and willingness to communicate about organ donation SE Morgan, JK Miller, LA Arasaratnam Journal of Applied Social Psychology 33 (4), 693-715, 2003 | 152 | 2003 |
| Signing cards, saving lives: An evaluation of the worksite organ donation promotion project S Morgan, J Miller, L Arasaratnam Communication Monographs 69 (3), 253-273, 2002 | 145 | 2002 |
| The intersection of conversation, cognitions, and campaigns: The social representation of organ donation SE Morgan Communication Theory 19 (1), 29-48, 2009 | 138 | 2009 |
