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Jay Newell
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The hidden history of product placement
J Newell, CT Salmon, S Chang
Journal of Broadcasting & Electronic Media 50 (4), 575-594, 2006
3722006
Product placement in entertainment media: Proposing business process models
S Chang, J Newell, CT Salmon
International Journal of Advertising 28 (5), 783-806, 2009
1072009
Mass media displacement and saturation
J Newell, JJ Pilotta, JC Thomas
The International Journal on Media Management 10 (4), 131-138, 2008
1072008
DESPERATELY SEEKING OPT-IN: A FIELD REPORT FROM A STUDENT-LED MOBILE MARKETING INITIATIVE.
J Newell, M Meier
International Journal of Mobile Marketing 2 (2), 2007
442007
Tragedies of the broadcast commons: Consumer perspectives on the ethics of product placement and video news releases
J Newell, JL Blevins, M Bugeja
Journal of Mass Media Ethics 24 (4), 201-219, 2009
372009
Media discontinuance: Modeling the diffusion “s” curve to declines in media use
J Newell, U Genschel, N Zhang
Journal of Media Business Studies 11 (4), 27-50, 2014
162014
Teaching ad tech: Assessing collaborative teaching in an advertising, computer science and design course
J Newell, W Tavanapong, S Berghefer
Journal of Advertising Education 21 (2), 45-53, 2017
152017
Revisiting Schramm's Radiotown: Media displacement and saturation
J Newell
Journal of Radio Studies 14 (1), 3-19, 2007
152007
Product placement from Lumière to ET: The development of advertising in motion pictures
J Newell, C Salmon
Association for Education in Journalism and Mass Communication Conference …, 2003
152003
Enhancing student learning in knowledge-based courses: Integrating team-based learning in mass communication theory classes
G Han, J Newell
Journalism & Mass Communication Educator 69 (2), 180-196, 2014
142014
The role of habit in the selection of electronic media.
J Newell
112004
Political Advertising Saturation in the 2016 Iowa Caucuses
J Newell
Journal of Political Marketing 21 (1), 1-22, 2022
72022
Transparency in Political Advertising: Assessing the Utility and Validity of the FCC's Online Public Inspection File System
J Newell, JL Blevins
Journal of Information Policy 8, 417-441, 2018
52018
Salmon, and Susan Chang (2006),"
J Newell, T Charles
The Hidden History of Product, 0
4
Multilingual teaching in an American advertising course: Implementation and assessment
J Newell, NS Li, Y Zhang
Journal of Advertising Education 16 (2), 37-46, 2012
32012
Creative opportunities in media promotion: Entry-level hiring by television and radio promotion departments
J Newell, T Daugherty, H Li
Journal of Advertising Education 6 (1), 36-44, 2002
32002
Sage-grouse nesting, brood and winter habitat characteristics in Montana
J Woodward, J Sika, C Wambolt, J Newell, S Schroff, B Sowell
Environmental Management and Sustainable Development 5 (1), 114-127, 2016
12016
Consumer justifications for accepting cell phone advertising: a field study
J Newell, M Hanley, M Meier
American Academy of Advertising. Conference. Proceedings (Online), 140, 2008
12008
Book Review: Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
J Newell, E Wilgenbusch
Journal of Advertising Education 27 (2), 134-136, 2023
2023
Editor’s Letter: The Changing Of Our Guards
J Newell
Journal of Advertising Education 25 (1), 5-5, 2021
2021
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