philip kitchen

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Lynne EagleProfessor of Marketing, College of Business, Law and Governance, James Cook UniversityVerified email at jcu.edu.au
Pantea ForoudiAssociate Professor in MarketingVerified email at brunel.ac.uk
Marwa Tourky, Associate Professor of...Cranfield School of Management, UKVerified email at cranfield.ac.uk
J Graham Spickett-JonesLecturerVerified email at coventry.ac.uk
TC MelewarProfessor of Marketing and Strategy, Middlesex UniversityVerified email at mdx.ac.uk
Rod McCollRennes School of BusinessVerified email at rennes-sb.com
Dr Mohammad ForoudiPhD on architecture and marketingVerified email at Foroudi.com
Ioanna PapasolomouProfessor of MarketingVerified email at unic.ac.cy
Yann TruongESSCA School of ManagementVerified email at essca.fr
Lucia Porcu (ORCID: 0000-0002-0517...Universidad de GranadaVerified email at ugr.es
Suraksha GuptaNewcastle UniversityVerified email at newcastle.ac.uk
Alfonso SIANOUniversità degli Studi di SalernoVerified email at unisa.it
Syed Zamberi AhmadProfessor of International Business & Strategy, University of DubaiVerified email at ud.ac.ae
Salvador Del Barrio-García (ORCID: 0...University of GranadaVerified email at ugr.es
Lawrence C RoseProfessor and Dean, California State University San BernardinoVerified email at csusb.edu
Sandy BulmerMassey UniversityVerified email at massey.ac.nz
tony proctorEmeritus Professor, University of ChesterVerified email at chester.ac.uk
Ahmed ShaalanAssociate Professor in Marketing, Birmingham UniversityVerified email at bham.ac.uk
Allan J. KimmelProfessor of Marketing, ESCP Europe (retired)Verified email at escpeurope.eu
Li, TGreenhouse horticulture, Plant science, Wageningen URVerified email at wur.nl

philip kitchen

Professor of Marketing, ICN-Artem, Nancy, France

Verified email at icn-artem.com

Marketing Commmunications Branding Globalisation Marketing Theory


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
The emergence of IMC: a theoretical perspective PJ Kitchen, J Brignell, T Li, GS Jones Journal of advertising research 44 (1), 19-30, 2004	582	2004
New luxury brand positioning and the emergence of Masstige brands Y Truong, R McColl, PJ Kitchen Journal of Brand Management 16 (5-6), 375-382, 2009	555	2009
Integrated marketing communication PJ Kitchen, I Burgmann Wiley international encyclopedia of marketing, 2010	514	2010
Internal communication during change management PJ Kitchen, F Daly Corporate Communications: an international journal 7 (1), 46-53, 2002	514	2002
Public relations: Principles and practice PJ Kitchen Cengage Learning EMEA, 1997	493	1997
Integrated marketing communication PJ Kitchen, I Burgmann Wiley international encyclopedia of marketing, 2010	479	2010
Communicating globally: An integrated marketing approach DE Schultz, PJ Kitchen (No Title), 2000	456	2000
A multi-country comparison of the drive for IMC PJ Kitchen, DE Schultz Journal of advertising Research 39 (1), 21-21, 1999	429	1999
Status and conspicuousness–are they related? Strategic marketing implications for luxury brands Y Truong, G Simmons, R McColl, PJ Kitchen Journal of strategic marketing 16 (3), 189-203, 2008	427	2008
Integrated marketing communications in US advertising agencies: an exploratory study DE Schultz, PJ Kitchen Journal of Advertising research 37 (5), 7-18, 1997	420	1997
IMC, brand communications, and corporate cultures: Client/advertising agency co‐ordination and cohesion L Eagle, PJ Kitchen European Journal of Marketing 34 (5/6), 667-686, 2000	332	2000
The elaboration likelihood model: review, critique and research agenda P J. Kitchen, G Kerr, D E. Schultz, R McColl, H Pals European Journal of Marketing 48 (11/12), 2033-2050, 2014	323	2014
Perceptional Components of Brand Equity: Configuring the Symmetrical and Asymmetrical Paths to Brand Loyalty and Brand Purchase Intent G Foroudi, Jin, \Kitchen journal of business research, 2018	304	2018
A response to ‘Theoretical concept or management fashion’ DE Schultz, PJ Kitchen Journal of Advertising Research 40 (5), 17-21, 2000	266	2000
Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? SFS Alwi, PJ Kitchen Journal of Business research 67 (11), 2324-2336, 2014	265	2014
Integrating identity, strategy and communications for trust, loyalty and commitment TC Melewar, P Foroudi, S Gupta, PJ Kitchen, MM Foroudi European Journal of Marketing 51 (3), 572-604, 2017	259	2017
Raising the corporate umbrella: corporate communications in the twenty-first century PJ Kitchen, DE Schultz Springer, 2001	254	2001
How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects L Porcu, S del Barrio-García, PJ Kitchen Communication & Society 25 (1), 313-348, 2012	240	2012
Integrated marketing communications: Practice leads theory PJ Kitchen, I Kim, DE Schultz Journal of advertising research 48 (4), 531-546, 2008	233	2008
Corporate reputation: An eight-country analysis PJ Kitchen, A Laurence Corporate Reputation Review 6, 103-117, 2003	231	2003

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