John M T Balmer

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Weifeng ChenBrunel UniveristyVerified email at brunel.ac.uk
Mario BurghausenSenior Lecturer (Associate Professor), Essex Business School, University of Essex, UKVerified email at essex.ac.uk
Mats UrdeAssociate Professor, Lund University School of Economics and ManagementVerified email at fek.lu.se
Hongwei HeProfessor of Marketing, Alliance Manchester Business School, The University of ManchesterVerified email at manchester.ac.uk
Alan WilsonProfessor of Marketing, University of StrathclydeVerified email at strath.ac.uk
TC MelewarProfessor of Marketing and Strategy, Middlesex UniversityVerified email at mdx.ac.uk
S. Alexander HaslamLaureate Fellow and Professor of Psychology; University of QueenslandVerified email at uq.edu.au
Keith DinnieReader in Marketing and Associate Dean for Business and Community Engagement, University of DundeeVerified email at dundee.ac.uk
Klement PodnarProfessor of marketing communications, University of LjubljanaVerified email at fdv.uni-lj.si
Joep CornelissenRotterdam School of Management, Erasmus UniversityVerified email at rsm.nl
Adrian WilkinsonGriffith UniversityVerified email at griffith.edu.au
Laura IlliaUniversity of Fribourg, SwitzerlandVerified email at unifr.ch
Dr. Avinandan MukherjeeProvost / Sr VP for Acad Affairs, Marshall University | Dean, Lewis College of BusinessVerified email at marshall.edu
Michael BakerDirecteur de Recherche au CNRS; Research ProfessorVerified email at telecom-paristech.fr
Dorothy A. YenProfessor in Marketing, Brunel University LondonVerified email at brunel.ac.uk
Tim Oliver BrexendorfApl Professor of Marketing, WHU - Otto Beisheim School of ManagementVerified email at whu.edu
Fernando Pinto SantosIPAMVerified email at universidadeeuropeia.pt
Bradford HudsonBoston College / MarketingVerified email at bc.edu
Anne Ellerup NielsenProfessor of Corporate Communication, Aarhus University, DenmarkVerified email at bcom.au.dk
Almudena González del Valle-Brenaprofesor colaborador asistente/assistant coll. lecturer UP ComillasVerified email at comillas.edu

John M T Balmer

Professor of Corporate Marketing Brunel University London

Verified email at brunel.ac.uk

corporate brands corporate identity corporate marketing corporate heritage brands. corporate heritage identity. corporate her


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'Corporate identity', JMT Balmer The IEBM encyclopedia of marketing. Baker, MJ. (ed.), pp. 732 - 746, 1999	4312*	1999
Managing corporate image and corporate reputation ER Gray, JMT Balmer Long range planning 31 (5), 695-702, 1998	2391	1998
Corporate brands: what are they? What of them? JMT Balmer, ER Gray European journal of marketing 37 (7/8), 972-997, 2003	1889	2003
Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation JMT Balmer, SA Greyser European journal of marketing 40 (7/8), 730-741, 2006	1267	2006
Corporate identity and the advent of corporate marketing JMT Balmer Journal of marketing management 14 (8), 963-996, 1998	1171	1998
Revealing the corporation: perspectives on identity, image, reputation, corporate branding, and corporate-level marketing: an anthology JMT Balmer, SA Greyser Routledge, London and New York, 2003	1127	2003
Corporate branding and connoisseurship JMT Balmer Journal of General management 21 (1), 24-46, 1995	1102	1995
Corporate identity and corporate communications: creating a competitive advantage BJMT Gray ER Industrial and Commercial Training 32 (7), 256-262, 2000	963*	2000
Social identity, organizational identity and corporate identity: Towards an integrated understanding of processes, patternings and products JP Cornelissen, SA Haslam, JMT Balmer British Journal of Management 18 (s1), S1-S16, 2007	910	2007
Corporate brands with a heritage M Urde, SA Greyser, JMT Balmer Journal of Brand Management 15, 4-19, 2007	827	2007
Managing the multiple identities of the corporation (republished article: appeared in the California Management Review in 2002) JMT Balmer, SA Greyser Routledge, London, 2003	784*	2003
Managing the multiple identities of the corporation JMT Balmer, SA Greyser California Management Review 44 (3), 72-86, 2002	784	2002
Identity based views of the corporation: Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image JMT Balmer European journal of marketing 42 (9/10), 879-906, 2008	722	2008
Visual identity: trappings or substance? MJ Baker, JMT Balmer European Journal of Marketing 31 (5/6), 366-382, 1997	650	1997
The acid test of corporate identity management™ JMT Balmer, GB Soenen Journal of marketing management 15 (1-3), 69-92, 1999	606	1999
The three virtues and seven deadly sins of corporate brand management (republished article from the Journal of General Management 2001) JMT Balmer Journal of General Management 27 (1-17), 299-316, 2001	406*	2001
The nature and management of ethical corporate identity: Discussion paper on corporate identity, corporate social responsibility and ethics JMT Balmer, F Fukukawa, ER Gray	389*	2006
Strategic corporate brand alignment: Perspectives from identity based views of corporate brands JMT Balmer European Journal of Marketing 46 (7/8), 1064-1092, 2012	357	2012
Identity studies: multiple perspectives and implications for corporate‐level marketing HW He, JMT Balmer European journal of marketing 41 (7/8), 765-785, 2007	307	2007
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy JMT Balmer European Journal of Marketing 45 (9/10), 1380-1398, 2011	274	2011

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