Vilma Luoma-aho
Vilma Luoma-aho
Professor of Corporate Communication, Jyväskylä University School of Business & Economics
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‘You really are a great big sister’–parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
H Reinikainen, J Munnukka, D Maity, V Luoma-Aho
Journal of marketing management 36 (3-4), 279-298, 2020
Towards a more dynamic stakeholder model: acknowledging multiple issue arenas
V Luoma‐aho, M Vos
Corporate Communications: An International Journal 15 (3), 315-331, 2010
Engagement valence duality and spillover effects in online brand communities
JLH Bowden, J Conduit, LD Hollebeek, V Luoma-Aho, BA Solem
Journal of Service Theory and Practice 27 (4), 877-897, 2017
“Thanks for watching”. The effectiveness of YouTube vlogendorsements
J Munnukka, D Maity, H Reinikainen, V Luoma-aho
Computers in human behavior 93, 226-234, 2019
Neutral reputation and public sector organizations
V Luoma-Aho
Corporate Reputation Review 10, 124-143, 2007
Public sector communication: Closing gaps between citizens and public organizations
MJ Canel, V Luoma-aho
John Wiley & Sons, 2018
Sector reputation and public organisations
V Luoma‐aho
International Journal of Public Sector Management 21 (5), 446-467, 2008
Faith-holders as social capital of Finnish public organisations
V Luoma-Aho
Jyväskylä studies in humanities, 2005
Actor‐networking stakeholder theory for today's corporate communications
V Luoma‐aho, A Paloviita
Corporate Communications: An International Journal 15 (1), 49-67, 2010
Understanding stakeholder engagement: Faith-holders, hateholders & fakeholders
V Luoma-Aho
RJ-IPR: Research journal of the institute for public relations 2 (1), 2015
Transparency for sponsored content: Analysing codes of ethics in public relations, marketing, advertising and journalism
P Ikonen, V Luoma-Aho, SA Bowen
International Journal of Strategic Communication 11 (2), 165-178, 2017
Online authority communication during an epidemic: A Finnish example
P Tirkkonen, V Luoma-aho
Public Relations Review 37 (2), 172-174, 2011
Setting the agenda for research on issue arenas
M Vos, H Schoemaker, V Liisa Luoma-aho
Corporate Communications: An International Journal 19 (2), 200-215, 2014
On Putnam: Bowling together-applying Putnam’s theories of community and social capital to public relations
V Luoma-Aho
Routledge Communication Series, 2018
Generation Z and organizational listening on social media
H Reinikainen, JT Kari, V Luoma-Aho
Media and Communication 8 (2), 185-196, 2020
The transparent communicative organization and new hybrid forms of content
K Taiminen, V Luoma-Aho, K Tolvanen
Public relations review 41 (5), 734-743, 2015
Intangibles and innovation: the role of communication in the innovation ecosystem
V Luoma-aho, S Halonen
Innovation journalism 7 (2), 1-20, 2010
Primed authenticity: How priming impacts authenticity perception of social media influencers
V Luoma-Aho, T Pirttimäki, D Maity, J Munnukka, H Reinikainen
International Journal of Strategic Communication 13 (4), 352-365, 2019
The handbook of public sector communication
V Luoma-aho, MJ Canel
John Wiley & Sons, 2020
Recognizing definitive stakeholders in corporate environmental management
A Paloviita, V Luoma‐aho
Management Research Review 33 (4), 306-316, 2010
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