| Internet recommendation systems A Ansari, S Essegaier, R Kohli Journal of Marketing research 37 (3), 363-375, 2000 | 1275 | 2000 |
| Heuristics for product-line design using conjoint analysis R Kohli, R Sukumar Management Science 36 (12), 1464-1478, 1990 | 340 | 1990 |
| A cooperative game theory model of quantity discounts R Kohli, H Park Management Science 35 (6), 693-707, 1989 | 271 | 1989 |
| A reservation-price model for optimal pricing of multiattribute products in conjoint analysis R Kohli, V Mahajan Journal of Marketing Research 28 (3), 347-354, 1991 | 270 | 1991 |
| A heuristic approach to product design R Kohli, R Krishnamurti Management Science, 1523-1533, 1987 | 227 | 1987 |
| The minimum satisfiability problem R Kohli, R Krishnamurti, P Mirchandani SIAM Journal on Discrete Mathematics 7 (2), 275-283, 1994 | 171 | 1994 |
| Representation and inference of lexicographic preference models and their variants R Kohli, K Jedidi Marketing Science 26 (3), 380-399, 2007 | 167 | 2007 |
| Optimal product design using conjoint analysis: Computational complexity and algorithms R Kohli, R Krishnamurti European Journal of Operational Research 40 (2), 186-195, 1989 | 160 | 1989 |
| A conjoint approach to multipart pricing R Iyengar, K Jedidi, R Kohli Journal of Marketing Research 45 (2), 195-210, 2008 | 152 | 2008 |
| Extent and impact of incubation time in new product diffusion R Kohli, DR Lehmann, J Pae Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1999 | 141 | 1999 |
| Coordinating buyer-seller transactions across multiple products R Kohli, H Park Management Science 40 (9), 1145-1150, 1994 | 120 | 1994 |
| Probabilistic subset-conjunctive models for heterogeneous consumers K Jedidi, R Kohli Journal of Marketing Research 42 (4), 483-494, 2005 | 93 | 2005 |
| Consideration sets in conjoint analysis K Jedidi, R Kohli, WS DeSarbo Journal of Marketing Research 33 (3), 364-372, 1996 | 80 | 1996 |
| Organized retailing in India: Issues and outlook R Kohli, J Bhagwati Columbia Business School Research Paper, 2011 | 46 | 2011 |
| Package size decisions O Koenigsberg, R Kohli, R Montoya Management Science 56 (3), 485-494, 2010 | 42 | 2010 |
| The capacitated max k-cut problem DR Gaur, R Krishnamurti, R Kohli Mathematical Programming 115, 65-72, 2008 | 37 | 2008 |
| Some empirical regularities in market shares R Kohli, R Sah Management Science 52 (11), 1792-1798, 2006 | 34 | 2006 |
| Conflict resolution in the scheduling of television commercials DR Gaur, R Krishnamurti, R Kohli Operations research 57 (5), 1098-1105, 2009 | 33 | 2009 |
| Market shares: Some power law results and observations R Kohli, RK Sah University of Chicago, Harris School of Public Policy Working Paper Series 4 …, 2003 | 31 | 2003 |
| Designing products and services for consumer welfare: Theoretical and empirical issues S Gupta, R Kohli Marketing Science 9 (3), 230-246, 1990 | 30 | 1990 |
Asim AnsariWilliam T. Dillard Professor of Marketing, Columbia UniversityVerified email at columbia.edu
