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Hani Mesak
Hani Mesak
Professor of Quantitative Analysis, Louisiana Tech University
Verified email at latech.edu
Title
Cited by
Cited by
Year
An exploratory examination of the influence of national culture on cross-national product diffusion
S Dwyer, H Mesak, M Hsu
Journal of international marketing 13 (2), 1-27, 2005
4792005
Ethical judgments of college students: An empirical analysis
TL Knotts, TB Lopez, HI Mesak
Journal of education for business 75 (3), 158-163, 2000
1122000
Dynamic efficiency assessment of the Chinese hotel industry
Y Huang, HI Mesak, MK Hsu, H Qu
Journal of Business Research 65 (1), 59-67, 2012
1052012
An aggregate advertising pulsing model with wearout effects
HI Mesak
Marketing Science 11 (3), 310-326, 1992
601992
Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results
HI Mesak
Computers & operations research 23 (10), 1007-1023, 1996
591996
Examining the impact of the 1986 Tax Reform Act on corporate dividend policy: A new methodology
KM Casey, DC Anderson, HI Mesak, RN Dickens
Financial Review 34 (3), 33-46, 1999
511999
Examining the moderating role of national culture on an extended technology acceptance model
KA Alshare, HI Mesak, EE Grandon, MA Badri
Journal of Global Information Technology Management 14 (3), 27-53, 2011
502011
Monopolist optimum pricing and advertising policies for diffusion models of new product innovations
HI Mesak, JW Clark
Optimal control applications and methods 19 (2), 111-136, 1998
401998
Incorporating price and replacement purchases in new product diffusion models for consumer durables
HI Mesak, WD Berg
Decision Sciences 26 (4), 425-450, 1995
381995
A dynamic marketing-operations interface model of new product updates
RS Sale, HI Mesak, RA Inman
European Journal of Operational Research 257 (1), 233-242, 2017
352017
Optimal pricing of new subscriber services under interdependent adoption processes
HI Mesak, AF Darrat
Journal of Service Research 5 (2), 140-153, 2002
342002
Faculty performance evaluation: Modeling to improve personnel decisions
HI Mesak, LR Jauch
Decision Sciences 22 (5), 1142-1157, 1991
311991
On comparing alternative advertising policies of pulsation
HI Mesak, AF Darrat
Decision Sciences 23 (3), 541-564, 1992
301992
On modeling advertising pulsing decisions
HI Mesak
Decision Sciences 16 (1), 25-42, 1985
291985
On optimal service capacity allocation policy in an advance selling environment in continuous time
HI Mesak, H Zhang, JM Pullis
European Journal of Operational Research 203 (2), 505-512, 2010
252010
On the generalizability of advertising pulsation monopoly results to an oligopoly
HI Mesak
European Journal of Operational Research 117 (3), 429-449, 1999
231999
A pulsing model of advertising competition: A game theoretic approach, part A—Theoretical foundation
HI Mesak, JA Calloway
European Journal of Operational Research 86 (2), 231-248, 1995
221995
A competitive pricing model
HI Mesak, RC Clelland
Management Science 25 (11), 1057-1068, 1979
221979
Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers’ disadoption
HI Mesak, A Bari, BJ Babin, LM Birou, A Jurkus
European Journal of Operational Research 211 (3), 642-649, 2011
212011
Optimal advertising pulsation policies: a dynamic programming approach
HI Mesak, H Zhang
Journal of the Operational Research Society 52 (11), 1244-1255, 2001
202001
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