| From firm-controlled to consumer-contributed: Consumer co-production of personal media marketing communication TJ Bacile, C Ye, E Swilley Journal of interactive marketing 28 (2), 117-133, 2014 | 225 | 2014 |
| When companies do good, are their products good for you? How corporate social responsibility creates a health halo J Peloza, C Ye, WJ Montford Journal of Public Policy & Marketing 34 (1), 19-31, 2015 | 126 | 2015 |
| An Online Project-Based Competency Education Approach to Marketing Education C Ye, J Van Os, D Chapman, D Jacobson Journal of Marketing Education 39 (3), 162-175, 2017 | 49 | 2017 |
| How online trust evolves over time: The role of social perception C Ye, CF Hofacker, J Peloza, A Allen Psychology & Marketing 37 (11), 1539-1553, 2020 | 41 | 2020 |
| The role of corporate social responsibility in consumer evaluation of nutrition information disclosure by retail restaurants C Ye, JJ Cronin, J Peloza Journal of business ethics 130, 313-326, 2015 | 37 | 2015 |
| A Project-Based Approach to Executive Education D Jacobson, D Chapman, CY Ye, J Van Os Decision Sciences of Journal Innovative Education 15 (1), 42-61, 2017 | 32 | 2017 |
| How social partnerships build brands J Peloza, C Ye Social partnerships and responsible business, 191-204, 2013 | 9 | 2013 |
| Peer teaching in digital marketing courses: A conceptual framework C Ye, H Lee, C Cavazos, J Katrichis, AW Hao Marketing Education Review 31 (2), 169-174, 2021 | 7 | 2021 |
| Digital marketing and analytics education: A systematic review C Ye, Y Kim, YN Cho Journal of Marketing Education 46 (1), 32-44, 2024 | 4 | 2024 |
| Toward an integrated understanding of online trust C Ye | 4 | 2013 |
| The current state of big data analytics research in marketing: A systematic review using TCCM approach C Ye Journal of Global Scholars of Marketing Science, 1-23, 2024 | | 2024 |
| Influencers and donations: The impact of source and product benefits YN Cho, Y Kim, C Ye International Journal of Consumer Studies 48 (2), e13039, 2024 | | 2024 |
| How luxury brands appeal to young consumers: a different focus C Ye, Y Kim Journal of Business Strategy, 2024 | | 2024 |
| Instilling label confidence in the minds of consumers: The role of sustainability skepticism YN Cho, C Ye, Y Kim Journal of Consumer Behaviour, 2024 | | 2024 |
| CREATING CO-CONSUMING EXPERIENCES IN A BORDERLESS, DIGITAL, AND CIRCULAR WORDL: A FRAMEWORK FOR GEN Z AND LUXURY FASHION BRANDS C Ye, Y Kim, YN Cho Global Fashion Management Conference, 36-36, 2021 | | 2021 |
| How Corporate Social Responsibility Impacts Consumer Adoption of Nutrition Information C Ye, J Peloza, JJ Cronin Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | | 2015 |
| Is Corporate Social Responsibility Good For You? How Corporate-Level Csr Impacts Consumer Perceptions of Product-Level Attributes J Peloza, C Ye ACR North American Advances, 2012 | | 2012 |
| How Social Partnerships Build Brands, in Social Parternships and Responsible Business J Peloza, C Ye Social Partnerships and Responsible Business, 2012 | | 2012 |
| Independent Consumers and their Brands RE Goldsmith, C Ye, RA Clark | | 2011 |
