| To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior YN Cho, A Thyroff, MI Rapert, SY Park, HJ Lee Journal of Business Research 66 (8), 1052-1059, 2013 | 446 | 2013 |
| Mindfulness: Its transformative potential for consumer, societal, and environmental well-being S Bahl, GR Milne, SM Ross, DG Mick, SA Grier, SK Chugani, SS Chan, ... Journal of Public Policy & Marketing 35 (2), 198-210, 2016 | 285 | 2016 |
| The impact of emotional labor in a retail environment YN Cho, BN Rutherford, JK Park Journal of Business Research 66 (11), 2338-2345, 2013 | 160* | 2013 |
| Different shades of green consciousness: The interplay of sustainability labeling and environmental impact on product evaluations YN Cho Journal of business ethics 128 (1), 73-82, 2015 | 142 | 2015 |
| The role of emotions on frontline employee turnover intentions YN Cho, BN Rutherford, SB Friend, GA Hamwi, JK Park Journal of Marketing Theory and Practice 25 (1), 57-68, 2017 | 131 | 2017 |
| It's a match when green meets healthy in sustainability labeling YN Cho, E Baskin Journal of Business Research 86, 119-129, 2018 | 92 | 2018 |
| Weighing in on fast food consumption: the effects of meal and calorie disclosures on consumer fast food evaluations AH Tangari, S Burton, E Howlett, YN Cho, A Thyroff Journal of Consumer Affairs 44 (3), 431-462, 2010 | 73 | 2010 |
| Enhancing environmentally conscious consumption through standardized sustainability information YN Cho, RL Soster, S Burton Journal of Consumer Affairs 52 (2), 393-414, 2018 | 57 | 2018 |
| Regulating front‐of‐package nutrition information disclosures: a test of industry self‐regulation vs. other popular options J Kees, MB Royne, YN Cho Journal of Consumer Affairs 48 (1), 147-174, 2014 | 51 | 2014 |
| Corporate sustainability efforts and e-WOM intentions in social platforms CS Choi, YN Cho, E Ko, SJ Kim, KH Kim, ME Sarkees International Journal of Advertising 38 (8), 1224-1239, 2019 | 37 | 2019 |
| The role of ambiguity and skepticism in the effectiveness of sustainability labeling YN Cho, CR Taylor Journal of Business Research 120, 379-388, 2020 | 34 | 2020 |
| Incivility in political advertisements: a look at the 2012 US presidential election RP Hill, M Capella, YN Cho International Journal of Advertising 34 (5), 812-829, 2015 | 28 | 2015 |
| Understanding the effects of retailer-and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes YN Cho, C Berry Journal of Business Research 100, 73-85, 2019 | 27 | 2019 |
| Photoshopping of models in advertising: A review of the literature and future research agenda CR Taylor, YN Cho, CM Anthony, DB Smith Journal of global fashion marketing 9 (4), 379-398, 2018 | 22 | 2018 |
| Understanding college students' opinions on a smoking policy YN Cho, SA DeVaney International Journal of Consumer Studies 34 (4), 388-393, 2010 | 18 | 2010 |
| “I must have done something good”: Justifying luxury consumption with karmic beliefs T Mo, YN Cho, N Wong Journal of Business Research 144, 193-200, 2022 | 14 | 2022 |
| Customers' relationship with the service firm and its sales personnel: does gender matter? YN Cho, BN Rutherford Journal of Marketing Theory and Practice 19 (3), 325-336, 2011 | 14 | 2011 |
| COVID-19 uncertainty and temporal framing in advertising for online experiential consumption HE Kim, YN Cho, N Youn Journal of Advertising 50 (3), 280-289, 2021 | 12 | 2021 |
| Consumer responses to shopper solutions in service settings AM Thomas, CL Newman, SR Finkelstein, YN Cho, A Cascio Journal of Services Marketing, 2021 | 10 | 2021 |
| Word-of-mouth and repurchase intentions in the service context: Beauty salon YN Cho Purdue University, 2009 | 6 | 2009 |
