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Anshu Saxena Arora
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Ten years of ‘social media marketing’research in the Journal of Promotion Management: Research synthesis, emerging themes, and new directions
AS Arora, SA Sanni
Journal of Promotion Management 25 (4), 476-499, 2019
1482019
Relationships among supply chain strategies, organizational performance, and technological and market turbulences
A Arora, AS Arora, K Sivakumar
The International Journal of Logistics Management 27 (1), 206-232, 2016
992016
Strategic sustainable purchasing, environmental collaboration, and organizational sustainability performance: the moderating role of supply base size
A Arora, AS Arora, K Sivakumar, G Burke
Supply Chain Management: An International Journal 25 (6), 709-728, 2020
802020
Consumer response to diffusion brands and luxury brands: The role of country of origin and country of manufacture
AS Arora, JR McIntyre, J Wu, A Arora
Journal of International Consumer Marketing 27 (1), 3-26, 2015
622015
Virtual project management of globally outsourced IT projects
M Raisinghani, A Arora, E Baylor, S Brown-Philips, C Coleman, K Craig
International Journal of Management & Information Systems (Online) 14 (5), 2010
332010
The “organization” as an interdisciplinary learning zone: Using a strategic game to integrate learning about supply chain management and advertising
A Saxena Arora
The Learning Organization 19 (2), 121-133, 2012
322012
Social media index valuation: Impact of technological, social, economic, and ethical dimensions
A Arora, AS Arora, S Palvia
Journal of Promotion Management 20 (3), 328-344, 2014
302014
“Supply Chain—Marketing Shark Tank” Experiential Lab Game in Interdisciplinary Business Education: Qualitative and Quantitative Analyses
A Arora, A Saxena Arora
Decision Sciences Journal of Innovative Education 13 (1), 21-43, 2015
272015
Building Global Brand Equity through Advertising: Developing A Conceptual Framework Of Managing Global Brand Equity.
A Arora, M Raisinghani, A Arora, DP Kothari
International Journal of Global Management Studies 1 (4), 2009
222009
Promoting vegetarianism through moralization and knowledge calibration
AS Arora, S Bradford, A Arora, R Gavino
Journal of Promotion Management 23 (6), 889-912, 2017
182017
The moderating role of culture in social media-based spatial imagery, consumer xenocentrism, and word-of-mouth for global virtual teams
AS Arora, A Arora, V Taras
International Journal of Cross Cultural Management 19 (2), 160-193, 2019
172019
Global value chains’ disaggregation through supply chain collaboration, market turbulence, and performance outcomes
A Arora, A Arora, J Anyu, JR McIntyre
Sustainability 13 (8), 4151, 2021
162021
Miu Miu Diffuses Prada: Coupling Country-of-Origin versus Country-of-Manufacture Effects with Brand Authenticity and Contagion
AS Arora, J Wu, A Arora, S Bacouël-Jentjens, J McIntyre
Journal of International Consumer Marketing 28 (4), 228-250, 2016
152016
Learning and teaching styles for teaching effectiveness: An empirical analysis
AS Arora, R Leseane, MS Raisinghani
International Journal of Web-Based Learning and Teaching Technologies …, 2011
152011
Finding “H” in HRI: Examining human personality traits, robotic anthropomorphism, and robot likeability in human-robot interaction
AS Arora, M Fleming, A Arora, V Taras, J Xu
International Journal of Intelligent Information Technologies (IJIIT) 17 (1 …, 2021
132021
Social capacitance: Leveraging absorptive capacity in the age of social media
AS Arora, K Sivakumar, PA Pavlou
Journal of Business Research 124, 342-356, 2021
132021
The race between cognitive and artificial intelligence: Examining socio-ethical collaborative robots through anthropomorphism and xenocentrism in human-robot interaction
AS Arora, A Arora
International Journal of Intelligent Information Technologies (IJIIT) 16 (1 …, 2020
132020
Experience the “ambience”: Testing perceptions of ambient advertising innovations between the United States and Indian consumers
J Wu, AS Arora, A Arora
International Journal of Emerging Markets 11 (2), 148-174, 2016
132016
Personality scales and learning styles: Pedagogy for creating an adaptive web-based learning system
AS Arora, MS Raisinghani, R Leseane, L Thompson
International Journal of Online Pedagogy and Course Design (IJOPCD) 1 (1), 29-49, 2011
112011
Factors determining purchase intention and behaviour of consumers towards luxury fashion brands in india: An empirical evidence
AP Arora, N Kishor
Br. J. Mark. Stud 7, 34-58, 2019
102019
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Artículos 1–20