| Tacit knowledge-sharing behavior among the academic staff: Trust, self-efficacy, motivation and Big Five personality traits embedded model MS Rahman, M Mannan, MA Hossain, MH Zaman, H Hassan International Journal of Educational Management 32 (5), 761-782, 2018 | 86 | 2018 |
| Revisiting customer analytics capability for data-driven retailing MA Hossain, S Akter, V Yanamandram Journal of Retailing and Consumer Services 56, 102187, 2020 | 69 | 2020 |
| Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity MS Rahman, MA Hossain, MT Hoque, MRI Rushan, MI Rahman Journal of Fashion Marketing and Management: An International Journal 25 (1 …, 2021 | 67 | 2021 |
| Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage MA Hossain, S Akter, V Yanamandram Journal of Business Research 131, 287-296, 2021 | 66 | 2021 |
| Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry MA Hossain, R Agnihotri, MRI Rushan, MS Rahman, SF Sumi Industrial Marketing Management 106, 240-255, 2022 | 56 | 2022 |
| Big data-driven strategic orientation in international marketing S Akter, MA Hossain, Q Lu, SMR Shams International Marketing Review 38 (5), 927-947, 2021 | 50 | 2021 |
| Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment? MS Rahman, MA Hossain, FAMA Fattah Journal of Enterprise Information Management 35 (2), 455-480, 2021 | 46 | 2021 |
| E-service quality and trust on customer's patronage intention: moderation effect of adoption of advanced technologies MS Rahman, MA Hossain, MH Zaman, M Mannan Journal of Global Information Management (JGIM) 28 (1), 39-55, 2020 | 45 | 2020 |
| Patient’s behavioral intention: public and private hospitals context MS Rahman, M Mannan, MA Hossain, MH Zaman Marketing Intelligence & Planning 36 (3), 349-364, 2018 | 44 | 2018 |
| A framework for AI-powered service innovation capability: Review and agenda for future research S Akter, MA Hossain, S Sajib, S Sultana, M Rahman, D Vrontis, ... Technovation 125, 102768, 2023 | 43 | 2023 |
| Mediating effect of employee’s commitment on workplace spirituality and executive’ssales performance: An empirical investigation MS Rahman, MH Zaman, MA Hossain, M Mannan, H Hassan Journal of Islamic Marketing 10 (4), 1057-1073, 2019 | 41 | 2019 |
| The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement MS Rahman, S Bag, MA Hossain, FAMA Fattah, MO Gani, NP Rana Journal of Retailing and Consumer Services 72, 103273, 2023 | 38 | 2023 |
| Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare S Akter, MM Babu, MA Hossain, U Hani Journal of Business Research 140, 95-106, 2022 | 38 | 2022 |
| An integrative model of consumer-based heritage destination brand equity MS Rahman, FAM Abdel Fattah, B Hussain, MA Hossain Tourism Review 76 (2), 358-373, 2021 | 35 | 2021 |
| Postnatal development of renal function in preterm and term neonates. MA Mannan, M Shahidulla, F Salam, MS Alam, MA Hossain, M Hossain Mymensingh medical journal: MMJ 21 (1), 103-108, 2012 | 29 | 2012 |
| Destination brand equity and tourist's revisit intention towards health tourism: an empirical study MS Rahman, S Bag, H Hassan, MA Hossain, RK Singh Benchmarking: an international journal 29 (4), 1306-1331, 2022 | 28 | 2022 |
| Optimizing competitive performance of service firms in data-rich environment MS Rahman, MA Hossain, FAM Abdel Fattah, S Akter Journal of Service Theory and Practice 30 (6), 681-706, 2020 | 23 | 2020 |
| Customer Analytics Capabilities in the Big Data Spectrum: A Systematic Approach to Achieve Sustainable Firm Performance MA Hossain, S Akter, V Yanamandram Technological Innovations for Sustainability and Business Growth, 1-17, 2019 | 19 | 2019 |
| Role of enterprise information system management in enhancing firms competitive performance towards achieving SDGs during and after COVID-19 pandemic MS Rahman, MA Hossain, AH Chowdhury, MT Hoque Journal of Enterprise Information Management 35 (1), 214-236, 2022 | 18 | 2022 |
| Avoidance behaviour towards using pirated software: testing a seven-component model on SME employees MS Rahman, MA Hossain, FAM Abdel Fattah, AM Ibne Mokter Information Technology & People 35 (1), 316-343, 2022 | 16 | 2022 |
Mahafuz MannanSenior Lecturer, North South UniversityVerified email at northsouth.edu
Mahafuz MannanSenior Lecturer, North South UniversityVerified email at northsouth.edu