Helena Nobre
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Citado por
Social network marketing strategy and SME strategy benefits
H Nobre, D Silva
Journal of Transnational Management 19 (2), 138-151, 2014
Gamification as a platform for brand co-creation experiences
H Nobre, A Ferreira
Journal of Brand Management 24, 349-361, 2017
From social to marketing interactions: The role of social networks
AM Soares, JC Pinho, H Nobre
Journal of Transnational Management 17 (1), 45-62, 2012
The concept of luxury brands and the relationship between consumer and luxury brands
K Becker, JW Lee, HM Nobre
Kip Becker, Jung Wan Lee, Helena M. Nobre/Journal of Asian Finance …, 2018
Brand relationships: A personality-based approach
H Nobre, C Brito
Monitoring and protecting company and brand reputation on social networks: when sites are not enough
K Becker, H Nobre, V Kanabar
Global Business and Economics Review 15 (2-3), 293-308, 2013
NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships
H Nobre, C Simões
Journal of Business Research 102, 328-338, 2019
Cosmopolitan tourists: The resilient segment in the face of terrorism
V Veréb, H Nobre, M Farhangmehr
Tourism Management Perspectives 33, 100620, 2020
Should consumers be in love with brands?: An investigation into the influence that specific consumer-brand relationships have on the quality of the bonds that consumers develop …
H Nobre
Journal of transnational management 16 (4), 270-281, 2011
Social network reputation management: An international study
K Becker, H Nobre
Journal of Promotion Management 20 (4), 436-451, 2014
Impact of culture on online management education
J Wan Lee, K Becker, H Nobre
Cross Cultural Management: An International Journal 19 (3), 399-420, 2012
The fear of terrorism and shift in cosmopolitan values
VN Veréb, H Nobre, M Farhangmehr
International Journal of Tourism Cities 4 (4), 452-483, 2018
The influence of consumer cosmopolitanism and ethnocentrism tendencies on the purchase and visit intentions towards a foreign country
A Sousa, H Nobre, M Farhangmehr
International Journal of Digital Culture and Electronic Tourism 2 (3), 175-184, 2018
A consumer culture theory perspective of the marketplace: An integrative review and agenda for research
A Hungara, H Nobre
International Journal of Consumer Studies 45 (4), 805-823, 2021
An empirical study about the influence of country personality and product involvement on consumer’s purchase and visit intentions
A Sousa, H Nobre, M Farhangmehr
The Journal of Asian Finance, Economics and Business 5 (3), 65-72, 2018
Archaeological knowledge production and global communities: Boundaries and structure of the field
R Laužikas, C Dallas, S Thomas, I Kelpšienė, I Huvila, P Luengo, H Nobre, ...
Open Archaeology 4 (1), 350-364, 2018
Cultural heritage and nation branding–multi stakeholder perspectives from Portugal
H Nobre, A Sousa
Journal of Tourism and Cultural Change 20 (5), 699-717, 2022
Sports fan relationships with soccer teams
T Marques, H Nobre, D Gordon
International Journal of Digital Culture and Electronic Tourism 2 (3), 213-223, 2018
Consumers' relationship with mass prestige brands and happiness
H Nobre, A Kumar, MN Kastanakis, J Paul
European Management Review 20 (2), 306-325, 2023
The impact of Facebook presence on brand image
J Coelho, H Nobre, K Becker
International Journal of Technology Marketing 6 9 (3), 320-332, 2014
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