| Database Paper—The IRI Marketing Data Set BJ Bronnenberg, MW Kruger, CF Mela Marketing science 27 (4), 745-748, 2008 | 563 | 2008 |
| When Wal-Mart enters: How incumbent retailers react and how this affects their sales outcomes KL Ailawadi, J Zhang, A Krishna, MW Kruger Journal of Marketing Research 47 (4), 577-593, 2010 | 170 | 2010 |
| Blue luminescence and superstructures from magic size clusters of CdSe FS Riehle, R Bienert, R Thomann, GA Urban, M Krüger Nano letters 9 (2), 514-518, 2009 | 100 | 2009 |
| System and method for analyzing and correcting retail data MW Kruger, CG Bergeon, AC Johnson US Patent 7,873,529, 2011 | 54 | 2011 |
| Data integration and analysis MW Kruger, R Wadhwani US Patent 8,589,208, 2013 | 47 | 2013 |
| Toward the development of cognitively experienced speech anxiety scales MJ Beatty, MW Kruger, RG Springhorn Communication Studies 27 (3), 181-185, 1976 | 47 | 1976 |
| IRI academic data set description MW Kruger, D Pagni Information Resources Incorporated, Chicago Google Scholar, 2008 | 45 | 2008 |
| Critical parameters for the scale-up synthesis of quantum dots Y Yuan, FS Riehle, H Gu, R Thomann, G Urban, M Krüger Journal of nanoscience and nanotechnology 10 (9), 6041-6045, 2010 | 35 | 2010 |
| Data integration and analysis MW Kruger, R Wadhwani US Patent 8,781,877, 2014 | 29 | 2014 |
| The effects of heckling on speaker credibility and attitude change MJ Beatty, MW Kruger Communication Quarterly 26 (2), 46-50, 1978 | 19 | 1978 |
| How Geographic Variation Persists: Comments on “Consumer Packaged Goods in the United States: National Brands, Local Branding” MW Kruger Journal of marketing research 44 (1), 21-22, 2007 | 13 | 2007 |
| Method, apparatus and system for a graphical user interface O Treadway, M Kruger US Patent 10,025,455, 2018 | 11 | 2018 |
| Research use of the IRI marketing data set: bibliography MW Kruger Available at SSRN 2342688, 2020 | 9 | 2020 |
| STEPS TOWARD MASTERING TRADE PROMOTIONS: COMMENTARY. MW Kruger Marketing Science 6 (2), 1987 | 6 | 1987 |
| Data integration and analysis MW Kruger, R Wadhwani US Patent App. 14/330,427, 2015 | 5 | 2015 |
| Decorated nanotube buckypaper as electrocatalyst for glucose fuel cells L Hussein, Y Feng, A Habrioux, K Servat, B Kokoh, N Alonso-Vante, ... TRANSDUCERS 2009-2009 International Solid-State Sensors, Actuators and …, 2009 | 5 | 2009 |
| Market Share and Product Distribution: Re-Tested and Extended MW Kruger, B Harper Available at SSRN 2157528, 2006 | 4 | 2006 |
| Method, apparatus and system for a graphical user interface O Treadway, M Kruger US Patent 11,366,565, 2022 | 1 | 2022 |
| Branded Promotion and Private Label Share: A Test of Kashyap’s Hypothesis MW Kruger Available at SSRN 2118877, 2012 | 1 | 2012 |
| Commentary—Steps toward mastering trade promotions MW Kruger Marketing Science 6 (2), 147-149, 1987 | 1 | 1987 |
Carl MelaT. Austin Finch Professor of Business Administration, Duke UniversityDirección de correo verificada de duke.edu
