| Opinion leadership and social contagion in new product diffusion R Iyengar, C Van den Bulte, TW Valente Marketing science 30 (2), 195-212, 2011 | 1492 | 2011 |
| Putting one-to-one marketing to work: Personalization, customization, and choice N Arora, X Dreze, A Ghose, JD Hess, R Iyengar, B Jing, Y Joshi, V Kumar, ... Marketing Letters 19, 305-321, 2008 | 725 | 2008 |
| Communication channels and word of mouth: How the medium shapes the message J Berger, R Iyengar Journal of consumer research 40 (3), 567-579, 2013 | 616 | 2013 |
| Choice models and customer relationship management W Kamakura, CF Mela, A Ansari, A Bodapati, P Fader, R Iyengar, P Naik, ... Marketing letters 16, 279-291, 2005 | 288 | 2005 |
| Informational challenges in omnichannel marketing: Remedies and future research TH Cui, A Ghose, H Halaburda, R Iyengar, K Pauwels, S Sriram, C Tucker, ... Journal of marketing 85 (1), 103-120, 2021 | 249 | 2021 |
| A model of consumer learning for service quality and usage R Iyengar, A Ansari, S Gupta Journal of marketing research 44 (4), 529-544, 2007 | 216 | 2007 |
| Do friends influence purchases in a social network? R Iyengar, S Han, S Gupta Harvard Business School Marketing Unit Working Paper, 2009 | 212 | 2009 |
| Social contagion in new product trial and repeat R Iyengar, C Van den Bulte, JY Lee Marketing Science 34 (3), 408-429, 2015 | 171 | 2015 |
| A conjoint approach to multipart pricing R Iyengar, K Jedidi, R Kohli Journal of Marketing Research 45 (2), 195-210, 2008 | 158 | 2008 |
| Network overlap and content sharing on social media platforms J Peng, A Agarwal, K Hosanagar, R Iyengar Journal of marketing research 55 (4), 571-585, 2018 | 136 | 2018 |
| The perils of proactive churn prevention using plan recommendations: Evidence from a field experiment E Ascarza, R Iyengar, M Schleicher Journal of Marketing Research 53 (1), 46-60, 2016 | 136 | 2016 |
| The impact of tariff structure on customer retention, usage, and profitability of access services R Iyengar, K Jedidi, S Essegaier, PJ Danaher Marketing Science 30 (5), 820-836, 2011 | 99 | 2011 |
| The impact of subscription programs on customer purchases R Iyengar, YH Park, Q Yu Journal of Marketing Research 59 (6), 1101-1119, 2022 | 72 | 2022 |
| Price discrimination in service industries A Lambrecht, K Seim, N Vilcassim, A Cheema, Y Chen, GS Crawford, ... Marketing Letters 23, 423-438, 2012 | 68 | 2012 |
| Tricked by truncation: Spurious duration dependence and social contagion in hazard models C Van den Bulte, R Iyengar Marketing Science 30 (2), 233-248, 2011 | 53 | 2011 |
| How interest shapes word-of-mouth over different channels JA Berger, R Iyengar Available at SSRN 2013141, 2012 | 52 | 2012 |
| How social network and opinion leaders affect the adoption of new products R Iyengar, C Van den Bulte, J Eichert, B West NIM Marketing Intelligence Review 3 (1), 16-25, 2011 | 49 | 2011 |
| Rejoinder—Further reflections on studying social influence in new product diffusion R Iyengar, C Van den Bulte, TW Valente Marketing Science 30 (2), 230-232, 2011 | 48 | 2011 |
| Leveraging information across categories R Iyengar, A Ansari, S Gupta Quantitative Marketing and Economics 1, 425-465, 2003 | 48 | 2003 |
| A conjoint model of quantity discounts R Iyengar, K Jedidi Marketing Science 31 (2), 334-350, 2012 | 46 | 2012 |
Christophe Van den BulteProfessor of Marketing, The Wharton School of the University of PennsylvaniaVerified email at wharton.upenn.edu
