| Negative engagement M Lievonen, V Luoma‐aho, J Bowden The handbook of communication engagement, 529-547, 2018 | 58 | 2018 |
| Ethical hateholders and negative engagement. A challenge for organisational communication M Lievonen, V Luoma-aho Communication ethics in a connected world: Research in public relations and …, 2015 | 19 | 2015 |
| Brand hijacked: why campaigns and hashtags are taken over by audiences V Luoma-aho, M Virolainen, M Lievonen, G Halff Social, mobile, and emerging media around the world: Communication case studies, 2018 | 11 | 2018 |
| Ideal Types of Online Shoppers–A Qualitative Analysis of Online Shopping Behavior E Kettunen, T Kemppainen, M Lievonen, M Makkonen, L Frank, T Kari | 9 | 2018 |
| Consumer emotions and e-commerce: A literature review M Lievonen | 9 | 2017 |
| Towards a typology of negative engagement behavior in social media M Lievonen, J Bowden, V Luoma-aho The Service Industries Journal, 2022 | 7 | 2022 |
| What Drives Negative Electronic Word-of-Mouth Online? M Lievonen, V Luoma-aho, H Hätönen Proceedings of the Annual International Conference on Journalism & Mass …, 2018 | 5 | 2018 |
| FACTORS INFLUENCING CRISIS ARENA CROSSOVERS M Badham, M Lievonen, V Luoma-aho Social Media and Crisis Communication, 2022 | 4 | 2022 |
| Identifying the ideal types of online shoppers: a qualitative analysis of online shopping E Kettunen, T Kemppainen, M Lievonen, M Makkonen, L Frank, T Kari International Journal of E-Services and Mobile Applications (IJESMA) 12 (2 …, 2020 | 4 | 2020 |
| Ten facts about content marketing H Reinikainen, M Ainasoja, S Rytövuori, N Uusitalo, E Vulli, M Lievonen, ... Julkaisuja/Jyväskylän yliopiston kauppakorkeakoulu, 2018 | 3 | 2018 |
| Approaching the concept of negative engagement in corporate communication M Lievonen JYU dissertations, 2020 | 2 | 2020 |
| Social, mobile, and emerging media around the world: Communication case studies KE Anthony, F Cabezuelo-Lorenzo, J Cruz, K Freberg, EE Gilles, G Halff, ... Rowman & Littlefield, 2018 | 2 | 2018 |
| Hateholders and brandjacking: Negative engagement of customers and stakeholders M Lievonen, V Luoma-Aho, J Bowden Social Media for Progressive Public Relations, 25-36, 2022 | 1 | 2022 |
| Viestinnän strateginen monitulkintaisuus - Vaihtoehtoinen ratkaisu sidosryhmien odotustenhallintaan? C Valentini, M Lievonen Hallitsematon viestintä: ProComma Academic 2020, 122-140, 2020 | 1 | 2020 |
| Negatiiviset asiakaskokemukset ja diplomatia M Lievonen Diplomaattinen viestintä: ProComma Academic 2018, 38-49, 2018 | 1 | 2018 |
| Finland PR Country Landscape 2014 K Taiminen, M Lievonen, E Melgin, V Luoma-aho PR Country Landscapes, 2014 | 1 | 2014 |
| Trust but verify? Understanding the role of trust in institutions in the spread of unverified information on social media W van Zoonen, V Luoma-aho, M Lievonen Computers in Human Behavior, 2023 | | 2023 |
| 15 Future trends in social media and public relations L Arango, H Karjaluoto, M Lievonen, M Muhonen, O Niininen, S Singaraju, ... Social Media for Progressive Public Relations, 115, 2022 | | 2022 |
| 3 Hateholders and brandjacking M Lievonen, V Luoma-aho, J Bowden Social Media for Progressive Public Relations, 2022 | | 2022 |
| Brand Hijacked VL Luoma-aho, M Virolainen, M Lievonen, G Halff Social, Mobile, and Emerging Media around the World: Communication Case …, 2018 | | 2018 |
