| Employability skills for future marketing professionals A Di Gregorio, I Maggioni, C Mauri, A Mazzucchelli European management journal 37 (3), 251-258, 2019 | 134 | 2019 |
| Segmenting networking orientation in the hospitality industry: An empirical research on service bundling I Maggioni, EM Marcoz, C Mauri International Journal of Hospitality Management 42, 192-201, 2014 | 56 | 2014 |
| What drives customer loyalty in grocery retail? Exploring shoppers' perceptions through associative networks I Maggioni Journal of Retailing and Consumer Services 33, 120-126, 2016 | 55 | 2016 |
| Shopping for well-being: The role of consumer decision-making styles I Maggioni, S Sands, R Kachouie, Y Tsarenko Journal of Business Research 105, 21-32, 2019 | 54 | 2019 |
| Critical success factors of temporary retail activations: A multi-actor perspective J Lowe, I Maggioni, S Sands Journal of Retailing and Consumer Services 40, 74-81, 2018 | 49 | 2018 |
| Consumer cross-channel behaviour: is it always planned? I Maggioni, SJ Sands, CR Ferraro, JI Pallant, JL Pallant, L Shedd, D Tojib International Journal of Retail & Distribution Management 48 (12), 1357-1375, 2020 | 39 | 2020 |
| Benefits from service bundling in destination branding: the role of trust in enhancing cooperation among operators in the hospitality industry EM Marcoz, C Mauri, I Maggioni, C Cantù International journal of tourism research 18 (3), 260-268, 2016 | 34 | 2016 |
| Understanding on-the-go consumption: A retail mix perspective C Jebarajakirthy, M Das, I Maggioni, S Sands, M Dharmesti, C Ferraro Journal of Retailing and Consumer Services 58, 102327, 2021 | 27 | 2021 |
| Sales and marketing automation in the post-Covid-19 scenario: Value drivers in B2B relationships D Corsaro, I Maggioni, M Olivieri Italian Journal of Marketing 2021 (4), 371-392, 2021 | 25 | 2021 |
| The vice and virtue of on-the-go consumption: An exploratory segmentation S Sands, I Maggioni, C Ferraro, C Jebarajakirthy, M Dharmesti Journal of Retailing and Consumer Services 51, 399-408, 2019 | 22 | 2019 |
| The employability of marketing graduates in the era of digitalisation and globalisation C Mauri, A Di Gregorio, A Mazzucchelli, I Maggioni Mercati & competitività, 2017 | 18 | 2017 |
| Sales transformation: conceptual domain and dimensions D Corsaro, I Maggioni Journal of Business & Industrial Marketing 37 (3), 686-703, 2022 | 15 | 2022 |
| Young adults and ethical consumption: An exploratory study in the cosmetics market I Maggioni, F Montagnini, R Sebastiani The proceedings of 12th International Conference Marketing Trends, 1-23, 2013 | 13 | 2013 |
| Neurophysiological responses to robot–human interactions in retail stores G Rancati, I Maggioni Journal of Services Marketing 37 (3), 261-275, 2023 | 12 | 2023 |
| Managing the sales transformation process in B2B: between human and digital D Corsaro, I Maggioni Italian Journal of Marketing 2021 (1), 25-56, 2021 | 8 | 2021 |
| Business intelligence for supply chain management: trends from scholarly literature and from the world of practice I Maggioni, F Ricciardi Information Systems: Crossroads for Organization, Management, Accounting and …, 2012 | 8 | 2012 |
| Identity-based consumer behaviour, self-congruity, and retailer-consumer relationships: a literature review I Maggioni Handbook of research on retailer-consumer relationship development, 13-26, 2014 | 7 | 2014 |
| The transformation of selling for value co-creation: Antecedents and boundary conditions D Corsaro, I Maggioni Marketing Theory 22 (4), 563-600, 2022 | 6 | 2022 |
| Emerging segments in ethical consumption: young adults and cosmetics F Montagnini, I Maggioni, R Sebastiani Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016 | 5 | 2016 |
| Relationship selling and marketing automation during the Covid-19 pandemic: a cross-sectional analysis D Corsaro, M OLIVIERI, I MAGGIONI ITALIAN JOURNAL OF MARKETING, 2020 | 4 | 2020 |
