| Family business internationalisation through a digital entry mode E Plakoyiannaki, AP Kampouri, G Stavraki, I Kotzaivazoglou Marketing Intelligence & Planning 32 (2), 190-207, 2014 | 36 | 2014 |
| Social media and influencer marketing for promoting sustainable tourism destinations: The Instagram case E Kilipiri, E Papaioannou, I Kotzaivazoglou Sustainability 15 (8), 6374, 2023 | 29 | 2023 |
| Political marketing in the Greek context: does market orientation exist? I Kotzaivazoglou International Review on Public and Nonprofit Marketing 8, 41-56, 2011 | 24 | 2011 |
| EU citizens’ Twitter discussions of the 2022–23 energy crisis: A content and sentiment analysis on the verge of a daunting winter V Vrana, D Kydros, I Kotzaivazoglou, I Pechlivanaki Sustainability 15 (2), 1322, 2023 | 12 | 2023 |
| The level of market-orientation of political parties in Greece I Kotzaivazoglou, Y Zotos Global Political Marketing, 146-160, 2009 | 11 | 2009 |
| Gender stereotypes in advertisements for male politicians: Longitudinal evidence from Greece I Kotzaivazoglou, L Hatzithomas, E Tsichla International Review on Public and Nonprofit Marketing 15, 333-352, 2018 | 10 | 2018 |
| Designing the tourist journey for the advancement of sustainable tourist practices G Fragidis, K Riskos, I Kotzaivazoglou Sustainability 14 (15), 9778, 2022 | 8 | 2022 |
| Goal modelling for strategic dependency analysis in destination management G Fragidis, I Kotzaivazoglou Journal of Tourism, Heritage & Services Marketing (JTHSM) 8 (2), 3-15, 2022 | 4 | 2022 |
| The impact of nostalgic corporate storytelling on brand heritage: A multiple mediation model. K Riskos, PE Dekoulou, L Hatzithomas, I Kotzaivazoglou International Journal of Business Science & Applied Management 17 (2), 2022 | 4 | 2022 |
| THE “MODERNIZATION” OF POLITICAL COMMUNICATION IN CONTEMPORARY GREECE: A SITUATION ANALYSIS I Kotzaivazoglou, Y Zotos 56 th PSA Annual Conference, 2006 | 4 | 2006 |
| Sustainability Material Topics and Materiality Analysis in the Chemical Industry T Papafloratos, I Markidis, I Kotzaivazoglou, G Fragidis Sustainability 15 (18), 14014, 2023 | 3 | 2023 |
| How nonprofit organizations in Greece are using Facebook as a public relations tool I Kotzaivazoglou, D Pascaloudis, S Sylaiou, DM Nerantzaki, E Mantzirtzi Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015, 173-179, 2017 | 3 | 2017 |
| Communicating and developing relationships through Facebook: The case of Greek organisations I Kotzaivazoglou International Journal of Technology Marketing 12 (4), 375-388, 2017 | 3 | 2017 |
| When political marketing strategy ignores delivery: Lessons from the Greek experience I Kotzaivazoglou International Journal of Strategic Innovative Marketing 2, 333-352, 2015 | 3 | 2015 |
| Peer norm guesses and self-reported attitudes towards performance-related pay N Georgantzis, E Vasileiou, I Kotzaivazoglou PloS one 12 (4), e0174724, 2017 | 2 | 2017 |
| Consumer loans communication policy of banks in Greece: Implications for social prosperity I Kotzaivazoglou, S Mavridis Proceedings of the 1st International Conference on Contemporary Marketing …, 2012 | 2 | 2012 |
| Supporting Culture to Improve Corporate Image: The Case of Greek Banks I Kotzaivazoglou, G Fragidis, E Papaioannou, C Assimakopoulos, I Nanos, ... Sustainability 15 (5), 3976, 2023 | 1 | 2023 |
| Gender Stereotypes and Election Campaigns: A Longitudinal Analysis of Print Political Advertising in Greece I Kotzaivazoglou, E Plakovjiannaki Proceedings of the 61st Annual Conference of the Political Studies Association, 2011 | 1 | 2011 |
| The evolution in the image presentation of parliamentary candidates in the Greek press I Kotzaivazoglou Hellenic Observatory Symposium, 2005 | 1 | 2005 |
| A Network, Content, and Sentiment Analysis of Tweets about the Greek Ministries I Kotzaivazoglou, I Pechlivanaki, D Kydros, V Vrana WSEAS Transactions on Information Science and Applications 20, 276-292, 2023 | | 2023 |
