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Iordanis Kotzaivazoglou
Iordanis Kotzaivazoglou
Professor, International Hellenic University, Greece
Verified email at ihu.gr - Homepage
Title
Cited by
Cited by
Year
Social media and influencer marketing for promoting sustainable tourism destinations: The instagram case
E Kilipiri, E Papaioannou, I Kotzaivazoglou
Sustainability 15 (8), 6374, 2023
372023
Family business internationalisation through a digital entry mode
E Plakoyiannaki, AP Kampouri, G Stavraki, I Kotzaivazoglou
Marketing Intelligence & Planning 32 (2), 190-207, 2014
362014
Political marketing in the Greek context: does market orientation exist?
I Kotzaivazoglou
International Review on Public and Nonprofit Marketing 8, 41-56, 2011
252011
EU citizens’ Twitter discussions of the 2022–23 energy crisis: A content and sentiment analysis on the verge of a daunting winter
V Vrana, D Kydros, I Kotzaivazoglou, I Pechlivanaki
Sustainability 15 (2), 1322, 2023
122023
The level of market-orientation of political parties in Greece
I Kotzaivazoglou, Y Zotos
Global Political Marketing, 146-160, 2009
112009
Gender stereotypes in advertisements for male politicians: Longitudinal evidence from Greece
I Kotzaivazoglou, L Hatzithomas, E Tsichla
International Review on Public and Nonprofit Marketing 15, 333-352, 2018
102018
Designing the tourist journey for the advancement of sustainable tourist practices
G Fragidis, K Riskos, I Kotzaivazoglou
Sustainability 14 (15), 9778, 2022
82022
The impact of nostalgic corporate storytelling on brand heritage: A multiple mediation model.
K Riskos, PE Dekoulou, L Hatzithomas, I Kotzaivazoglou
International Journal of Business Science & Applied Management 17 (2), 2022
52022
Sustainability Material Topics and Materiality Analysis in the Chemical Industry
T Papafloratos, I Markidis, I Kotzaivazoglou, G Fragidis
Sustainability 15 (18), 14014, 2023
42023
Goal modelling for strategic dependency analysis in destination management
G Fragidis, I Kotzaivazoglou
Journal of Tourism, Heritage & Services Marketing (JTHSM) 8 (2), 3-15, 2022
42022
THE “MODERNIZATION” OF POLITICAL COMMUNICATION IN CONTEMPORARY GREECE: A SITUATION ANALYSIS
I Kotzaivazoglou, Y Zotos
56 th PSA Annual Conference, 2006
42006
How nonprofit organizations in Greece are using Facebook as a public relations tool
I Kotzaivazoglou, D Pascaloudis, S Sylaiou, DM Nerantzaki, E Mantzirtzi
Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015, 173-179, 2017
32017
Communicating and developing relationships through Facebook: The case of Greek organisations
I Kotzaivazoglou
International Journal of Technology Marketing 12 (4), 375-388, 2017
32017
When political marketing strategy ignores delivery: Lessons from the Greek experience
I Kotzaivazoglou
International Journal of Strategic Innovative Marketing 2, 333-352, 2015
32015
Peer norm guesses and self-reported attitudes towards performance-related pay
N Georgantzis, E Vasileiou, I Kotzaivazoglou
PloS one 12 (4), e0174724, 2017
22017
Consumer loans communication policy of banks in Greece: Implications for social prosperity
I Kotzaivazoglou, S Mavridis
Proceedings of the 1st International Conference on Contemporary Marketing …, 2012
22012
Supporting Culture to Improve Corporate Image: The Case of Greek Banks
I Kotzaivazoglou, G Fragidis, E Papaioannou, C Assimakopoulos, I Nanos, ...
Sustainability 15 (5), 3976, 2023
12023
Gender Stereotypes and Election Campaigns: A Longitudinal Analysis of Print Political Advertising in Greece
I Kotzaivazoglou, E Plakovjiannaki
Proceedings of the 61st Annual Conference of the Political Studies Association, 2011
12011
The evolution in the image presentation of parliamentary candidates in the Greek press
I Kotzaivazoglou
Hellenic Observatory Symposium, 2005
12005
Greek Consumers’ Perceptions of Traceability in the Food Supply Chain
I Nanos, I Kotzaivazoglou, E Papaioannou, C Assimakopoulos, G Fragidis
The International Conference on Strategic Innovative Marketing and Tourism …, 2023
2023
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