Developing persuasive systems for marketing: The interplay of persuasion techniques, customer traits and persuasive message design A Braca, P Dondio Italian Journal of Marketing 2023 (3), 369-412, 2023 | 31 | 2023 |
Persuasive communication systems: a machine learning approach to predict the effect of linguistic styles and persuasion techniques A Braca, P Dondio Journal of Systems and Information Technology, 2023 | 10 | 2023 |
An investigation into Bias in facial recognition using learning algorithms A Braca Dublin, National College of Ireland, 2017 | 4 | 2017 |
Developing persuasive systems for marketing: the interplay of persuasion techniques, customer traits and persuasive message design A Braca, P Dondio Review, 2022 | 2 | 2022 |
Survey data on dysfunctional attitudes, personality traits, and agreement with persuasive techniques A Braca, P Dondio Data in Brief 50, 109473, 2023 | 1 | 2023 |
Pilot Data Collection Survey and Analytical Techniques for Persuasion Engineering Systems A Braca, B Spillane, V Wade, P Dondio Workshop on Speech and Language Technology Serving Society, 2019 | 1 | 2019 |
Understanding Consumer Response to Marketing Communications: Personality Traits, Demographics, and Dysfunctional Attitudes Survey Dataset A Braca, P Dondio Mendeley Data, V2, doi: 10.17632/rf8njr7g92.2, 2023 | | 2023 |