| Putting one-to-one marketing to work: Personalization, customization, and choice N Arora, X Dreze, A Ghose, JD Hess, R Iyengar, B Jing, Y Joshi, V Kumar, ... Marketing Letters 19, 305-321, 2008 | 723 | 2008 |
| Equilibrium financing in a distribution channel with capital constraint B Jing, X Chen, G Cai Production and Operations Management 21 (6), 1090-1101, 2012 | 380 | 2012 |
| Product customization and price competition on the internet R Dewan, B Jing, A Seidmann Management science 49 (8), 1055-1070, 2003 | 368 | 2003 |
| Adoption of Internet-based product customization and pricing strategies R Dewan, B Jing, A Seidmann Journal of Management Information Systems 17 (2), 9-28, 2000 | 268 | 2000 |
| Showrooming and webrooming: Information externalities between online and offline sellers B Jing Marketing Science 37 (3), 469-483, 2018 | 242 | 2018 |
| Finance sourcing in a supply chain B Jing, A Seidmann Decision support systems 58, 15-20, 2014 | 167 | 2014 |
| Network externalities and market segmentation in a monopoly B Jing Economics Letters 95 (1), 7-13, 2007 | 149 | 2007 |
| Social learning and dynamic pricing of durable goods B Jing Marketing Science 30 (5), 851-865, 2011 | 115 | 2011 |
| Behavior-based pricing, production efficiency, and quality differentiation B Jing Management Science 63 (7), 2365-2376, 2017 | 108 | 2017 |
| Pricing experience goods: The effects of customer recognition and commitment B Jing Journal of Economics & Management Strategy 20 (2), 451-473, 2011 | 50 | 2011 |
| On the profitability of firms in a differentiated industry B Jing Marketing Science 25 (3), 248-259, 2006 | 44 | 2006 |
| Lowering customer evaluation costs, product differentiation, and price competition B Jing Marketing Science 35 (1), 113-127, 2016 | 43 | 2016 |
| Versioning information goods with network externalities B Jing | 42 | 2000 |
| Customer recognition in experience vs. inspection good markets B Jing Management Science 62 (1), 216-224, 2016 | 41 | 2016 |
| Exogenous learning, seller-induced learning, and marketing of durable goods B Jing Management Science 57 (10), 1788-1801, 2011 | 40 | 2011 |
| Finitely loyal customers, switchers, and equilibrium price promotion B Jing, Z Wen Journal of Economics & Management Strategy 17 (3), 683-707, 2008 | 39 | 2008 |
| One-to-one marketing on the internet R Dewan, B Jing, A Seidmann | 33 | 1999 |
| Market segmentation for information goods with network externalities B Jing NYU Working Paper, 2003 | 19 | 2003 |
| Product line competition and price promotions B Jing, ZJ Zhang Quantitative Marketing and Economics 9, 275-299, 2011 | 13 | 2011 |
| Achieving first-mover advantage through product customization on the Internet R Dewan, B Jing, A Seidmann ICIS 2000 Proceedings, 25, 2000 | 11 | 2000 |
