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Mariia Koval
Mariia Koval
Assistant Professor of Marketing at Grenoble Ecole de Management
Dirección de correo verificada de grenoble-em.com
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Año
Social network analysis in marketing: A step-by-step guide for researchers
G Zaefarian, S Misra, M Koval, V Iurkov
Industrial Marketing Management 107, A11-A24, 2022
102022
Variance decomposition analysis: What is it and how to perform it–A complete guide for B2B researchers
G Zaefarian, V Iurkov, M Koval
Industrial Marketing Management 107, 315-322, 2022
82022
Whether and when do alliance terminations pay off?
M Koval
Industrial Marketing Management 98, 149-160, 2021
82021
How Much Does Domestic Location Matter for B2B Firms’ Export Intensity? A Variance Decomposition Study
V Iurkov, M Koval, G Zaefarian
Journal of International Marketing 31 (4), 36-52, 2023
32023
Impact of ESG distinctiveness in alliances on shareholder value
V Iurkov, M Koval, S Misra, K Pedada, A Sinha
Journal of Business Research 171, 114395, 2024
22024
Antecedents and consequences of unplanned alliance terminations
M Koval
BI Norwegian Business School, 2018
22018
The role of network community characteristics for firms' rapid business scaling
V Iurkov, M Koval, A Zakaryan
Technological Forecasting and Social Change 196, 122838, 2023
12023
How do strategic alliance formations create shareholder value? An application of the event study methodology in the B2B context
M Koval, G Zaefarian, V Iurkov
Industrial Marketing Management 117, 79-91, 2024
2024
The interplay of international alliance and subsidiary portfolios: Implications for firms’ innovation and financial performance
M Koval, V Iurkov, GRG Benito
Journal of World Business 59 (1), 101500, 2024
2024
The Interplay of International Alliance and Subsidiary Portfolios: Implications for Firm Performance
M Koval, V Iurkov, GRG Benito
Academy of Management Proceedings 2023 (1), 14127, 2023
2023
Asymmetry in network positions and value gains in alliances: The role of institutional distance
V Iurkov, M Koval
Academy of Management Proceedings 2018 (1), 11718, 2018
2018
Search Engine Dominance and Quality of Organic Search: Consequences for Online Advertising
M Koval
Università Ca'Foscari Venezia, 2013
2013
Search Engine Dominance and Quality of Organic Search: Consequences for Online Advertising
F Etro, M Koval
Alliance portfolios and firm internationalization
M Koval, V Iurkov
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Artículos 1–14