Peter McGraw
Peter McGraw
Professor of Marketing and Psychology, University of Colorado Boulder
Verified email at - Homepage
Cited by
Cited by
Can people feel happy and sad at the same time?
JT Larsen, AP McGraw, JT Cacioppo
Journal of personality and social psychology 81 (4), 684, 2001
Benign violations: Making immoral behavior funny
AP McGraw, C Warren
Psychological science 21 (8), 1141-1149, 2010
Anticipated emotions as guides to choice
BA Mellers, AP McGraw
Current directions in psychological science 10 (6), 210-214, 2001
Further evidence for mixed emotions.
JT Larsen, AP McGraw
Journal of personality and social psychology 100 (6), 1095, 2011
Feeling close: emotional intensity reduces perceived psychological distance.
L Van Boven, J Kane, AP McGraw, J Dale
Journal of personality and social psychology 98 (6), 872, 2010
The agony of victory and thrill of defeat: Mixed emotional reactions to disappointing wins and relieving losses
JT Larsen, A Peter McGraw, BA Mellers, JT Cacioppo
Psychological science 15 (5), 325-330, 2004
Taboo trade‐offs, relational framing, and the acceptability of exchanges
AP McGraw, PE Tetlock
Journal of Consumer psychology 15 (1), 2-15, 2005
Revisiting external validity: Concerns about trolley problems and other sacrificial dilemmas in moral psychology
CW Bauman, AP McGraw, DM Bartels, C Warren
Social and Personality Psychology Compass 8 (9), 536-554, 2014
The evaluative space grid: a single-item measure of positivity and negativity
JT Larsen, CJ Norris, AP McGraw, LC Hawkley, JT Cacioppo
Cognition and Emotion 23 (3), 453-480, 2009
The limits of fungibility: Relational schemata and the value of things
AP McGraw, PE Tetlock, OV Kristel
Journal of consumer research 30 (2), 219-229, 2003
Too close for comfort, or too far to care? Finding humor in distant tragedies and close mishaps
AP McGraw, C Warren, LE Williams, B Leonard
Psychological science 23 (10), 1215-1223, 2012
Emotional accounting: How feelings about money influence consumer choice
J Levav, AP McGraw
Journal of Marketing Research 46 (1), 66-80, 2009
Comparing gains and losses
AP McGraw, JT Larsen, D Kahneman, D Schkade
Psychological science 21 (10), 1438-1445, 2010
Moral judgment and decision making
DM Bartels, CW Bauman, FA Cushman, DA Pizarro, AP McGraw
The Wiley Blackwell handbook of judgment and decision making 63, 478-515, 2015
Values and preferences: defining preference construction
C Warren, AP McGraw, L Van Boven
Wiley Interdisciplinary Reviews: Cognitive Science 2 (2), 193-205, 2011
Differentiating what is humorous from what is not.
C Warren, AP McGraw
Journal of Personality and Social Psychology 110 (3), 407, 2016
The case for mixed emotions
JT Larsen, AP McGraw
Social and Personality Psychology Compass 8 (6), 263-274, 2014
From the commercial to the communal: Reframing taboo trade-offs in religious and pharmaceutical marketing
A Peter McGraw, JA Schwartz, PE Tetlock
Journal of Consumer Research 39 (1), 157-173, 2012
The rise and fall of humor: Psychological distance modulates humorous responses to tragedy
AP McGraw, LE Williams, C Warren
Social Psychological and Personality Science 5 (5), 566-572, 2014
The affective costs of overconfidence
AP McGraw, BA Mellers, I Ritov
Journal of Behavioral Decision Making 17 (4), 281-295, 2004
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