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Michael Jay Polonsky
Michael Jay Polonsky
Alfred Deakin Professor and Head of the Department of Marketing, Deakin University - Australia
Verified email at deakin.edu.au - Homepage
Title
Cited by
Cited by
Year
An introduction to green marketing
MJ Polonsky
Electronic green journal 1 (2), 1994
13171994
Reevaluating green marketing: a strategic approach
MJ Polonsky, PJ Rosenberger III
Business horizons 44 (5), 21-30, 2001
7682001
A stakeholder theory approach to designing environmental marketing strategy
MJ Polonsky
Journal of business & industrial marketing, 1995
7011995
Transformative green marketing: Impediments and opportunities
MJ Polonsky
Journal of business research 64 (12), 1311-1319, 2011
5182011
Designing and Implementing a Research Project: A Business Students Guide, 3rd edition
MJ Polonsky, D Waller
Sage Press, 2015
485*2015
Designing and Implementing a Research Project: A Business Students Guide, 2nd edition
M Polonsky, D Waller
Designing and Implementing a Research Project: A Business Students Guide …, 2011
485*2011
Designing and managing a research project: a business student's guide
MJ Polonsky, DS Waller
Sage Publications, Inc, 2005
485*2005
Using strategic alliances to develop credible green marketing
N Mendleson, MJ Polonsky
Journal of consumer marketing, 1995
4181995
Linking sponsorship and cause related marketing: Complementarities and conflicts
MJ Polonsky, R Speed
European Journal of Marketing 35 (11/12), 1361-1389, 2001
4042001
Environmental commitment: a basis for environmental entrepreneurship?
PD Keogh, MJ Polonsky
Journal of organizational change management, 1998
3451998
Designing vignette studies in marketing
KD Wason, MJ Polonsky, MR Hyman
Australasian Marketing Journal 10 (3), 41-58, 2002
3222002
Marketing and sustainability
M Charter, K Peattie, J Ottman, M Polonsky
Published by Centre for Business, 2002
2942002
Can the overcommercialization of cause-related marketing harm society?
MJ Polonsky, G Wood
Journal of macromarketing 21 (1), 8-22, 2001
2912001
Global branding and strategic CSR: an overview of three types of complexity
M Polonsky, C Jevons
International Marketing Review, 2009
2902009
Environmentally sustainable food production and marketing: opportunity or hype?
S Bhaskaran, M Polonsky, J Cary, S Fernandez
British food journal, 2006
2822006
Greener marketing: a global perspective on greening marketing practice
M Charter, MJ Polonsky, Eds
Greenleaf Publishing, 1999
276*1999
Environmental NGO–business collaboration and strategic bridging: a case analysis of the Greenpeace–Foron Alliance
ER Stafford, MJ Polonsky, CL Hartman
Business Strategy and the environment 9 (2), 122-135, 2000
2602000
The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers
MJ Polonsky, A Vocino, SL Grau, R Garma, AS Ferdous
Journal of Marketing Management 28 (3-4), 238-263, 2012
2442012
Organizational internal market orientation (IMO): developing an integrative framework
AS Ferdous, M Polonsky
ANZMAC 2011 conference proceedings: Marketing in the Age of Consumerism …, 2011
226*2011
Stakeholders' contribution to the green new product development process
M Jay Polonsky, J Ottman
Journal of Marketing Management 14 (6), 533-557, 1998
1991998
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