Francisco J. Montoro-Ríos
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Improving attitudes toward brands with environmental associations: an experimental approach
FJ Montoro Rios, T Luque Martinez, F Fuentes Moreno, ...
Journal of consumer marketing 23 (1), 26-33, 2006
Improving retention rate and response quality in Web-based surveys
J Sánchez-Fernández, F Muñoz-Leiva, FJ Montoro-Ríos
Computers in Human Behavior 28 (2), 507-514, 2012
User behaviour in QR mobile payment system: the QR Payment Acceptance Model
F Liébana-Cabanillas, I Ramos de Luna, FJ Montoro-Ríos
Technology Analysis & Strategic Management, 2015
Intention to use new mobile payment systems: a comparative analysis of SMS and NFC payments
F Liébana-Cabanillas, I Ramos de Luna, F Montoro-Ríos
Economic research-Ekonomska istraživanja 30 (1), 892-910, 2017
Determinants of the intention to use NFC technology as a payment system: an acceptance model approach
I Ramos-de-Luna, F Montoro-Ríos, F Liébana-Cabanillas
Information Systems and e-Business Management, 1-22, 2015
Improving the response rate and quality in Web-based surveys through the personalization and frequency of reminder mailings
F Muñoz-Leiva, J Sánchez-Fernández, F Montoro-Ríos, JÁ Ibáñez-Zapata
Quality & Quantity 44, 1037-1052, 2010
The effect of Internet general privacy concern on customer behavior
JA Castañeda, FJ Montoro
Electronic Commerce Research 7, 117-141, 2007
Assessment of interjudge reliability in the open-ended questions coding process
FM Leiva, FJM Rios, TL Martínez
Quality and Quantity 40, 519-537, 2006
How green should you be: can environmental associations enhance brand performance?
FJ Montoro-Rios, T Luque-Martínez, MA Rodríguez-Molina
Journal of Advertising Research 48 (4), 547-563, 2008
NFC technology acceptance for mobile payments: A Brazilian Perspective
IR Luna, F Montoro-Ríos, F Liébana-Cabanillas, JG Luna
Revista brasileira de gestão de negócios 19, 82-103, 2017
Involvement and image transfer in sports sponsorship
M Alonso-Dos-Santos, J Vveinhardt, F Calabuig-Moreno, F Montoro-Ríos
Engineering Economics 27 (1), 78-89, 2016
The dimensionality of customer privacy concern on the internet
JA Castañeda, FJ Montoso, T Luque
Online Information Review, 2007
An analysis of the effect of pre-incentives and post-incentives based on draws on response to web surveys
J Sánchez-Fernández, F Muñoz-Leiva, FJ Montoro-Ríos, ...
Quality & Quantity 44, 357-373, 2010
A psychophysiological approach for measuring response to messaging: How consumers emotionally process green advertising
M Martínez-Fiestas, MIV Del Jesus, J Sánchez-Fernández, ...
Journal of Advertising Research 55 (2), 192-205, 2015
¿ Cómo mejorar la tasa de respuesta en encuestas on line?
JS Fernández, FM Leiva, FJM Ríos
Revista de estudios empresariales. Segunda Época, 2009
¿ Cómo mejorar la tasa de respuesta en encuestas online
J Sánchez Fernández, F Muñoz Leiva, FJ Montoro Ríos
Revista de estudios empresariales 1 (1), 45-62, 2009
Online sport event consumers: Attitude, E-quality and E-satisfaction
M Alonso-Dos-Santos, FC Moreno, FM Ríos, M Alguacil
Journal of theoretical and applied electronic commerce research 12 (2), 54-70, 2017
Efectos del valor de la marca sobre la lealtad y el precio atribuido por el consumidor
F Fuentes, T Luque, F Montoro, P Cañadas
Actas del XVI Encuentro de Profesores Universitarios de Marketing, 2004
Destination image of a city hosting sport event: Effect on sponsorship
MA Dos Santos, FC Moreno, FM Rios, I Valantine, A Emeljanovas
Transformations in Business & Economics 13 (2A), 343-360, 2014
Neural correlates of voice gender and message framing in advertising: A functional MRI study.
LA Casado-Aranda, J Sánchez-Fernández, FJ Montoro-Ríos
Journal of Neuroscience, Psychology, and Economics 10 (4), 121, 2017
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