Richard Briesch
Richard Briesch
Southern Methodist University, Cox School of Business
Verified email at
Cited by
Cited by
Sales Promotions
RC Blattberg, RA Briesch
The Oxford Handbook of Pricing Management, 2012
How promotions work
RC Blattberg, R Briesch, EJ Fox
Marketing Science 14 (3 supplement), G122-G132, 1995
A comparative analysis of reference price models
RA Briesch, L Krishnamurthi, T Mazumdar, SP Raj
Journal of Consumer Research 24 (2), 202-214, 1997
How well does advertising work? generalizations from meta-analysis of brand advertising elasticities
R Sethuraman, GJ Tellis, RA Briesch
Journal of Marketing Research 48 (3), 457-471, 2011
How does assortment affect grocery store choice?
RA Briesch, PK Chintagunta, EJ Fox
Journal of Marketing Research 46 (2), 176-189, 2009
A meta-analysis of the impact of price presentation on perceived savings
A Krishna, R Briesch, DR Lehmann, H Yuan
Journal of Retailing 78 (2), 101-118, 2002
A high-tech product market share model with customer expectations
E Bridges, C Kin, RA Briesch
Marketing Science, 61-81, 1995
Effects of prior brand usage and promotion on consumer promotional response
E Bridges, RA Briesch, CKB Yim
Journal of Retailing 82 (4), 295-307, 2006
Nonparametric discrete choice models with unobserved heterogeneity
RA Briesch, PK Chintagunta, RL Matzkin
Journal of Business and Economic Statistics 28 (2), 291-307, 2010
Thenag factor'and children's product categories
E Bridges, RA Briesch
International Journal of Advertising 25 (2), 157, 2006
Semiparametric estimation of brand choice behavior
RA Briesch, PK Chintagunta, RL Matzkin
Journal of the American Statistical Association 97 (460), 973-982, 2002
Category positioning and store choice: The role of destination categories
RA Briesch, WR Dillon, EJ Fox
Marketing Science 32 (3), 488-509, 2013
Does it matter how price promotions are operationalized?
R Briesch
Marketing Letters 8, 167-181, 1997
Neural network applications in consumer behavior
R Briesch, P Rajagopal
Journal of Consumer Psychology 20 (3), 381-389, 2010
Treating zero brand sales observations in choice model estimation: Consequences and potential remedies
RA Briesch, WR Dillon, RC Blattberg
Journal of Marketing Research 45 (5), 618-632, 2008
Investigating the role of product assortment in technology-enabled sales platforms
JS Thomas, SD Jap, WR Dillon, RA Briesch
Journal of Interactive Marketing 55 (1), 31-51, 2021
The Impact of Advertising in Child, Adult, and" All Family" RTE Cereal Markets
E Bridges, RA Briesch, SB Shu
Working Paper, University of Texas, Dallas, http://www. utdallas. edu …, 2008
Les questions en suspens dans le domaine de la promotion des ventes
RC Blattberg, R Briesch, EJ Fox
Recherche et Applications en Marketing (French Edition) 9 (3), 109-123, 1994
Statistically based weight pruning in feed-forward neural networks
R Briesch
Available at SSRN 2019120, 2012
Economic Factors and the Debt Management Industry
RA Briesch
Americans for Consumer Credit Choice, 2009
The system can't perform the operation now. Try again later.
Articles 1–20