Hilde Voorveld
Hilde Voorveld
Associate Professor of Persuasion & New Media Technologies, Amsterdam School of Communication
Verified email at - Homepage
Cited by
Cited by
Engagement with social media and social media advertising: The differentiating role of platform type
HAM Voorveld, G Van Noort, DG Muntinga, F Bronner
Journal of advertising 47 (1), 38-54, 2018
Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers’ online flow experience
G Van Noort, HAM Voorveld, EA Van Reijmersdal
Journal of interactive marketing 26 (4), 223-234, 2012
Brand communication in social media: A research agenda
HAM Voorveld
Journal of advertising 48 (1), 14-26, 2019
Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe
EG Smit, G Van Noort, HAM Voorveld
Computers in human behavior 32, 15-22, 2014
Age differences in media multitasking: A diary study
HAM Voorveld, M Van der Goot
Journal of Broadcasting & Electronic Media 57 (3), 392-408, 2013
Media multitasking and the effectiveness of combining online and radio advertising
HAM Voorveld
Computers in human behavior 27 (6), 2200-2206, 2011
The relat ion between actual and perceived interactivity
HAM Voorveld, PC Neijens, EG Smit
Journal of Advertising 40 (2), 77-92, 2011
Opening the black box: Understanding cross-media effects
HAM Voorveld, PC Neijens, EG Smit
Journal of Marketing Communications 17 (02), 69-85, 2011
Privacy concerns in chatbot interactions
C Ischen, T Araujo, H Voorveld, G van Noort, E Smit
Chatbot Research and Design: Third International Workshop, CONVERSATIONS …, 2020
Consumers' responses to brand websites: An interdisciplinary review
HAM Voorveld, PC Neijens, EG Smit
Internet Research 19 (5), 535-565, 2009
Mobile location-based advertising: How information privacy concerns influence consumers' attitude and acceptance
N Limpf, HAM Voorveld
Journal of Interactive Advertising 15 (2), 111-123, 2015
An observational study on how situational factors influence media multitasking with TV: The role of genres, dayparts, and social viewing
HAM Voorveld, V Viswanathan
Media Psychology 18 (4), 499-526, 2015
Building brands with interactivity: The role of prior brand usage in the relation between perceived website interactivity and brand responses
HAM Voorveld, G Van Noort, M Duijn
Journal of Brand Management 20, 608-622, 2013
“I am here to assist you today”: The role of entity, interactivity and experiential perceptions in chatbot persuasion
C Ischen, T Araujo, G van Noort, H Voorveld, E Smit
Journal of Broadcasting & Electronic Media 64 (4), 615-639, 2020
The underlying mechanisms of multiscreening effects
CM Segijn, HAM Voorveld, EG Smit
Journal of Advertising 45 (4), 391-402, 2016
Investigating the prevalence and predictors of media multitasking across countries
HAM Voorveld, CM Segijn, PE Ketelaar, EG Smit
Consumers' cross-channel use in online and offline purchases: An Analysis of Cross-Media And Cross-Channel Behaviors between Products
HAM Voorveld, EG Smit, PC Neijens, AEF Bronner
Journal of Advertising Research 56 (4), 385-400, 2016
The battle of the screens: Unraveling attention allocation and memory effects when multiscreening
CM Segijn, HAM Voorveld, L Vandeberg, EG Smit
Human Communication Research 43 (2), 295-314, 2017
The interacting role of media sequence and product involvement in cross-media campaigns
HAM Voorveld, PC Neijens, EG Smit
Journal of Marketing Communications 18 (3), 203-216, 2012
The fit factor: The role of fit between ads in understanding cross-media synergy
HAM Voorveld, SMF Valkenburg
Journal of Advertising 44 (3), 185-195, 2015
The system can't perform the operation now. Try again later.
Articles 1–20