| Engagement with social media and social media advertising: The differentiating role of platform type HAM Voorveld, G Van Noort, DG Muntinga, F Bronner Journal of advertising 47 (1), 38-54, 2018 | 1122 | 2018 |
| Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers’ online flow experience G Van Noort, HAM Voorveld, EA Van Reijmersdal Journal of interactive marketing 26 (4), 223-234, 2012 | 588 | 2012 |
| Brand communication in social media: A research agenda HAM Voorveld Journal of advertising 48 (1), 14-26, 2019 | 509 | 2019 |
| Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe EG Smit, G Van Noort, HAM Voorveld Computers in human behavior 32, 15-22, 2014 | 367 | 2014 |
| Age differences in media multitasking: A diary study HAM Voorveld, M Van der Goot Journal of Broadcasting & Electronic Media 57 (3), 392-408, 2013 | 213 | 2013 |
| The relat ion between actual and perceived interactivity HAM Voorveld, PC Neijens, EG Smit Journal of Advertising 40 (2), 77-92, 2011 | 188 | 2011 |
| Privacy concerns in chatbot interactions C Ischen, T Araujo, H Voorveld, G van Noort, E Smit Chatbot Research and Design: Third International Workshop, CONVERSATIONS …, 2020 | 184 | 2020 |
| Media multitasking and the effectiveness of combining online and radio advertising HAM Voorveld Computers in human behavior 27 (6), 2200-2206, 2011 | 183 | 2011 |
| Opening the black box: Understanding cross-media effects HAM Voorveld, PC Neijens, EG Smit Journal of Marketing Communications 17 (02), 69-85, 2011 | 178 | 2011 |
| Consumers' responses to brand websites: An interdisciplinary review HAM Voorveld, PC Neijens, EG Smit Internet Research 19 (5), 535-565, 2009 | 98 | 2009 |
| Mobile location-based advertising: How information privacy concerns influence consumers' attitude and acceptance N Limpf, HAM Voorveld Journal of Interactive Advertising 15 (2), 111-123, 2015 | 94 | 2015 |
| “I am here to assist you today”: The role of entity, interactivity and experiential perceptions in chatbot persuasion C Ischen, T Araujo, G van Noort, H Voorveld, E Smit Journal of Broadcasting & Electronic Media 64 (4), 615-639, 2020 | 91 | 2020 |
| An observational study on how situational factors influence media multitasking with TV: The role of genres, dayparts, and social viewing HAM Voorveld, V Viswanathan Media Psychology 18 (4), 499-526, 2015 | 91 | 2015 |
| Building brands with interactivity: The role of prior brand usage in the relation between perceived website interactivity and brand responses HAM Voorveld, G Van Noort, M Duijn Journal of Brand Management 20, 608-622, 2013 | 86 | 2013 |
| The underlying mechanisms of multiscreening effects CM Segijn, HAM Voorveld, EG Smit Journal of Advertising 45 (4), 391-402, 2016 | 67 | 2016 |
| Investigating the prevalence and predictors of media multitasking across countries HAM Voorveld, CM Segijn, PE Ketelaar, EG Smit | 67 | 2014 |
| Consumers' cross-channel use in online and offline purchases: An Analysis of Cross-Media And Cross-Channel Behaviors between Products HAM Voorveld, EG Smit, PC Neijens, AEF Bronner Journal of Advertising Research 56 (4), 385-400, 2016 | 66 | 2016 |
| The battle of the screens: Unraveling attention allocation and memory effects when multiscreening CM Segijn, HAM Voorveld, L Vandeberg, EG Smit Human Communication Research 43 (2), 295-314, 2017 | 65 | 2017 |
| The interacting role of media sequence and product involvement in cross-media campaigns HAM Voorveld, PC Neijens, EG Smit Journal of Marketing Communications 18 (3), 203-216, 2012 | 58 | 2012 |
| The fit factor: The role of fit between ads in understanding cross-media synergy HAM Voorveld, SMF Valkenburg Journal of Advertising 44 (3), 185-195, 2015 | 55 | 2015 |
