Marktforschung H Böhler, CC Germelmann, D Baier, H Woratschek Kohlhammer Verlag, 2021 | 755 | 2021 |
The sport value framework–a new fundamental logic for analyses in sport management H Woratschek, C Horbel, B Popp European Sport Management Quarterly 14 (1), 6-24, 2014 | 341 | 2014 |
Resource integration M Kleinaltenkamp, RJ Brodie, P Frow, T Hughes, LD Peters, ... Marketing theory 12 (2), 201-205, 2012 | 320 | 2012 |
Die Typologie von Dienstleistungen aus informationsökonomischer Sicht H Woratschek der markt 35, 59-71, 1996 | 240 | 1996 |
Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth B Popp, H Woratschek Journal of Brand Management 24, 250-270, 2017 | 218 | 2017 |
A systemic logic for platform business models JA Fehrer, H Woratschek, RJ Brodie Journal of Service Management 29 (4), 546-568, 2018 | 181 | 2018 |
Dynamics and drivers of customer engagement: within the dyad and beyond JA Fehrer, H Woratschek, CC Germelmann, RJ Brodie Journal of Service Management 29 (3), 443-467, 2018 | 168 | 2018 |
Zum Stand einer „Theorie des Dienstleistungsmarketing “ H Woratschek Die Unternehmung 55 (4/5), 261-278, 2001 | 151 | 2001 |
Determining customer satisfaction and loyalty from a value co-creation perspective H Woratschek, C Horbel, B Popp The Service Industries Journal 40 (11-12), 777-799, 2020 | 149* | 2020 |
Introducing branded communities in sport for building strong brand relations in social media B Popp, H Woratschek Sport Management Review 19 (2), 183-197, 2016 | 145 | 2016 |
Preisbestimmung von Dienstleistungen: markt-und nutzenorientierte Ansätze im Vergleich H Woratschek Dt. Fachverl., 1998 | 128 | 1998 |
How context shapes value co-creation: Spectator experience of sport events C Horbel, B Popp, H Woratschek, B Wilson The Service Industries Journal 36 (11-12), 510-531, 2016 | 126 | 2016 |
Institutionenökonomik R Gümbel, H Woratschek Handwörterbuch des Marketing 2, 1008-1019, 1995 | 124 | 1995 |
Kooperation: Erklärungsperspektive der Neuen Institutionenökonomik H Woratschek, S Roth Kooperationen, Allianzen und Netzwerke: Grundlagen—Ansätze—Perspektiven …, 2003 | 109 | 2003 |
Consumers’ relationships with brands and brand communities–The multifaceted roles of identification and satisfaction B Popp, H Woratschek Journal of Retailing and Consumer Services 35, 46-56, 2017 | 105 | 2017 |
Value co-creation in sport management H Woratschek, C Horbel, B Popp European Sport Management Quarterly 14 (1), 1-5, 2014 | 90* | 2014 |
Relationship building through Facebook brand pages: The multifaceted roles of identification, satisfaction, and perceived relationship investment B Popp, B Wilson, C Horbel, H Woratschek Journal of Strategic Marketing 24 (3-4), 278-294, 2016 | 83 | 2016 |
Betriebsform, Markt und Strategie H Woratschek Springer-Verlag, 2013 | 75 | 2013 |
Negotiating prices for customized services S Roth, H Woratschek, S Pastowski Journal of Service Research 8 (4), 316-329, 2006 | 73 | 2006 |
Theoretische Elemente einer ökonomischen Betrachtung von Sportdienstleistungen H Woratschek Sportökonomie, 1-22, 2002 | 72 | 2002 |