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Michela C. Mason
Michela C. Mason
Associate Professor University of Udine
Dirección de correo verificada de uniud.it
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Investigating the role of festivalscape in culinary tourism: The case of food and wine events
MC Mason, A Paggiaro
Tourism management 33 (6), 1329-1336, 2012
5772012
Understanding the impact of entrepreneurial orientation on SMEs’ performance. The role of the financing structure
MC Mason, J Floreani, S Miani, F Beltrame, R Cappelletto
Procedia Economics and finance 23, 1649-1661, 2015
1862015
A conceptualization of the relationships between quality, satisfaction, behavioral intention, and awareness of a festival
MC Mason, F Nassivera
Journal of Hospitality Marketing & Management 22 (2), 162-182, 2013
1232013
Investigating the antecedents of African fast food customers' loyalty: A self-congruity perspective
RAM Shamah, MC Mason, A Moretti, F Raggiotto
Journal of Business Research 86, 446-456, 2018
1092018
Celebrating local products: The role of food events
MC Mason, A Paggiaro
Journal of Foodservice Business Research 12 (4), 364-383, 2009
1002009
Religiosity, materialism, consumer environmental predisposition. Some insights on vegan purchasing intentions in Italy
F Raggiotto, MC Mason, A Moretti
International Journal of Consumer Studies 42 (6), 613-626, 2018
862018
Recycling habits and environmental responses to fast-fashion consumption: Enhancing the theory of planned behavior to predict Generation Y consumers’ purchase decisions
MC Mason, R Pauluzzo, RM Umar
Waste Management 139, 146-157, 2022
762022
To Rome with love: A moderated mediation model in Roman heritage consumption
D Scarpi, M Mason, F Raggiotto
Tourism Management 71, 389-401, 2019
652019
Glued to your phone? Generation Z's smartphone addiction and online compulsive buying
MC Mason, G Zamparo, A Marini, N Ameen
Computers in Human Behavior 136, 107404, 2022
642022
Internationalization modes other than exporting: The missing determinant of export performance
R Grandinetti, MC Mason
European Business Review 24 (3), 236-254, 2012
602012
International entrepreneurship, export planning and export performance: evidence from a sample of winemaking SMEs
LP Dana, R Grandinetti, MC Mason
International Journal of Entrepreneurship and Small Business 29 (4), 602-626, 2016
502016
An empirical assessment of the effects of quality, value and customer satisfaction on consumer behavioral intentions in food events
S Rigatti-Luchini, MC Mason
International Journal of Event Management Research 5 (1), 46-61, 2010
432010
Motivations, perceived risk and behavioural intentions in hard adventure tourism. A natural park case study
MC Mason, L Gos, A Moretti
Sinergie Italian Journal of Management 34 (May-Aug), 181-199, 2016
312016
Antecedents and moderators of golf tourists’ behavioral intentions: An empirical study in a Mediterranean destination
MC Mason, A Moretti
EuroMed Journal of Business 10 (3), 338-359, 2015
292015
Tattoo Management
MC Mason, A Moretti
Mercati, attori, valore, 2017
272017
A multi-dimensional view of consumer value to explain socially-responsible consumer behavior: A fuzzy-set analysis of Generation Y’s fast-fashion consumers
R Pauluzzo, MC Mason
Journal of Marketing Theory and Practice 30 (2), 191-212, 2022
232022
Collateral, mutual guarantees and the entrepreneurial orientation of SMEs
F Beltrame, J Floreani, L Grassetti, MC Mason, S Miani
Management Decision 57 (1), 168-192, 2018
232018
A qualitative comparative analysis (QCA) of satisfaction toward extreme sporting Events
D Scarpi, G Pizzi, F Raggiotto, M Mason
Australasian Marketing Journal (AMJ) 26 (4), 358-368, 2018
162018
Faster! More! Better! Drivers of upgrading among participants in extreme sports events
F Raggiotto, D Scarpi, MC Mason
Journal of Business Research 102, 1-11, 2019
132019
Italian corporate museums as industrial tourism destinations: А segmentation study based on strategic orientation
A Riviezzo, A Garofano, M Mason, M Napolitano
European Journal of Tourism Research 29, 2906-2906, 2021
112021
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Artículos 1–20