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| The challenge of measuring financial impacts from investments in corporate social performance J Peloza Journal of management 35 (6), 1518-1541, 2009 | 1022 | 2009 |
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| Self-benefit versus other-benefit marketing appeals: Their effectiveness in generating charitable support K White, J Peloza Journal of Marketing 73 (4), 109-124, 2009 | 668 | 2009 |
| How does corporate social responsibility create value for consumers? T Green, J Peloza Journal of consumer marketing 28 (1), 48-56, 2011 | 653 | 2011 |
| The nature of slacktivism: How the social observability of an initial act of token support affects subsequent prosocial action K Kristofferson, K White, J Peloza Journal of Consumer Research 40 (6), 1149-1166, 2014 | 637 | 2014 |
| Good and guilt-free: The role of self-accountability in influencing preferences for products with ethical attributes J Peloza, K White, J Shang Journal of Marketing 77 (1), 104-119, 2013 | 558 | 2013 |
| Intra-organizational volunteerism: Good soldiers, good deeds and good politics J Peloza, DN Hassay Journal of Business Ethics 64, 357-379, 2006 | 368 | 2006 |
| The missing link between corporate social responsibility and financial performance: Stakeholder salience and identification J Peloza, L Papania Corporate Reputation Review 11, 169-181, 2008 | 337 | 2008 |
| Finding the right shade of green: The effect of advertising appeal type on environmentally friendly consumption T Green, J Peloza Journal of advertising 43 (2), 128-141, 2014 | 300 | 2014 |
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| Sustainability: How stakeholder perceptions differ from corporate reality J Peloza, M Loock, J Cerruti, M Muyot California Management Review 55 (1), 74-97, 2012 | 263 | 2012 |
| The price elasticities of charitable contributions: A meta-analysis J Peloza, P Steel Journal of Public Policy & Marketing 24 (2), 260-272, 2005 | 256 | 2005 |
| The marketing of employee volunteerism J Peloza, S Hudson, DN Hassay Journal of Business Ethics 85, 371-386, 2009 | 233 | 2009 |
| The role of collaboration in achieving corporate social responsibility objectives J Peloza, L Falkenberg California Management Review 51 (3), 95-113, 2009 | 212 | 2009 |
| How do consumers infer corporate social responsibility? The role of organisation size T Green, J Peloza Journal of Consumer Behaviour 13 (4), 282-293, 2014 | 141 | 2014 |
| Meet the parents: A parents’ perspective on product placement in children’s films S Hudson, D Hudson, J Peloza Journal of Business ethics 80, 289-304, 2008 | 130 | 2008 |
| When companies do good, are their products good for you? How corporate social responsibility creates a health halo J Peloza, C Ye, WJ Montford Journal of Public Policy & Marketing 34 (1), 19-31, 2015 | 123 | 2015 |
| A typology of charity support behaviors: Toward a holistic view of helping J Peloza, DN Hassay Social Marketing, 135-151, 2014 | 109 | 2014 |
| Building the charity brand community DN Hassay, J Peloza Journal of Nonprofit & Public Sector Marketing 21 (1), 24-55, 2009 | 102 | 2009 |
