John Peloza
John Peloza
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How can corporate social responsibility activities create value for stakeholders? A systematic review
J Peloza, J Shang
Journal of the academy of Marketing Science 39, 117-135, 2011
The challenge of measuring financial impacts from investments in corporate social performance
J Peloza
Journal of management 35 (6), 1518-1541, 2009
Using corporate social responsibility as insurance for financial performance
J Peloza
California management review 48 (2), 52-72, 2006
Self-benefit versus other-benefit marketing appeals: Their effectiveness in generating charitable support
K White, J Peloza
Journal of Marketing 73 (4), 109-124, 2009
How does corporate social responsibility create value for consumers?
T Green, J Peloza
Journal of consumer marketing 28 (1), 48-56, 2011
The nature of slacktivism: How the social observability of an initial act of token support affects subsequent prosocial action
K Kristofferson, K White, J Peloza
Journal of Consumer Research 40 (6), 1149-1166, 2014
Good and guilt-free: The role of self-accountability in influencing preferences for products with ethical attributes
J Peloza, K White, J Shang
Journal of Marketing 77 (1), 104-119, 2013
Intra-organizational volunteerism: Good soldiers, good deeds and good politics
J Peloza, DN Hassay
Journal of Business Ethics 64, 357-379, 2006
The missing link between corporate social responsibility and financial performance: Stakeholder salience and identification
J Peloza, L Papania
Corporate Reputation Review 11, 169-181, 2008
Finding the right shade of green: The effect of advertising appeal type on environmentally friendly consumption
T Green, J Peloza
Journal of advertising 43 (2), 128-141, 2014
Running just to stand still? Managing CSR reputation in an era of ratcheting expectations
S Bertels, J Peloza
Corporate Reputation Review 11, 56-72, 2008
Sustainability: How stakeholder perceptions differ from corporate reality
J Peloza, M Loock, J Cerruti, M Muyot
California Management Review 55 (1), 74-97, 2012
The price elasticities of charitable contributions: A meta-analysis
J Peloza, P Steel
Journal of Public Policy & Marketing 24 (2), 260-272, 2005
The marketing of employee volunteerism
J Peloza, S Hudson, DN Hassay
Journal of Business Ethics 85, 371-386, 2009
The role of collaboration in achieving corporate social responsibility objectives
J Peloza, L Falkenberg
California Management Review 51 (3), 95-113, 2009
How do consumers infer corporate social responsibility? The role of organisation size
T Green, J Peloza
Journal of Consumer Behaviour 13 (4), 282-293, 2014
Meet the parents: A parents’ perspective on product placement in children’s films
S Hudson, D Hudson, J Peloza
Journal of Business ethics 80, 289-304, 2008
When companies do good, are their products good for you? How corporate social responsibility creates a health halo
J Peloza, C Ye, WJ Montford
Journal of Public Policy & Marketing 34 (1), 19-31, 2015
A typology of charity support behaviors: Toward a holistic view of helping
J Peloza, DN Hassay
Social Marketing, 135-151, 2014
Building the charity brand community
DN Hassay, J Peloza
Journal of Nonprofit & Public Sector Marketing 21 (1), 24-55, 2009
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