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Sören W. Scholz
Sören W. Scholz
Unknown affiliation
Verified email at interrogare.de
Title
Cited by
Cited by
Year
Measuring consumer preferences for complex products: A compositional approach basedonpaired comparisons
SW Scholz, M Meissner, R Decker
Journal of Marketing Research 47 (4), 685-698, 2010
1192010
A survey of the challenges and pifalls of cluster analysis application in market segmentation
MN Tuma, R Decker, SW Scholz
International Journal of Market Research 53 (3), 391-414, 2011
1062011
An internet‐based approach to environmental scanning in marketing planning
R Decker, R Wagner, SW Scholz
Marketing Intelligence & Planning 23 (2), 189-199, 2005
642005
Measuring the impact of wood species on consumer preferences for wooden furniture by means of the Analytic Hierarchy Process
SW Scholz, R Decker
Forest products journal 57 (3), 23, 2007
592007
The number of clusters in market segmentation
R Wagner, SW Scholz, R Decker
Data analysis and decision support, 157-176, 2005
272005
Detecting, assessing and monitoring relevant topics in virtual information environments
J Ontrup, H Ritter, SW Scholz, R Wagner
IEEE Transactions on Knowledge and Data Engineering 21 (3), 415-427, 2008
182008
Determining the attractiveness of product attributes in consumer goods markets using POS scanner data
R Decker, SW Scholz
The Marketing Review 10 (3), 225-237, 2010
162010
AHP versus ACA–An empirical comparison
M Meißner, SW Scholz, R Decker
Data Analysis, Machine Learning and Applications: Proceedings of the 31st …, 2008
162008
THE APPLICATION OF CLUSTER ANALYSIS IN MARKETING RESEARCH: A LITERATURE ANALYSIS.
MN Tuma, SW Scholz, R Decker
B> Quest, 2009
122009
Robust preference measurement a simulation study of erroneous and ambiguous judgement’s impact on AHP and conjoint analysis
SW Scholz, M Meißner, R Wagner
Operations Research Proceedings 2005: Selected Papers of the Annual …, 2006
112006
The benefits of computer-based brand concept mapping
M Meissner, P Kottemann, R Decker, SW Scholz
Schmalenbach Business Review 67, 430-453, 2015
102015
An Adaptive Algorithm for Pairwise Comparison‐based Preference Measurement
M Meißner, R Decker, SW Scholz
Journal of Multi‐Criteria Decision Analysis 17 (5-6), 167-177, 2010
102010
Growing clustering algorithms in market segmentation: defining target groups and related marketing communication
R Decker, SW Scholz, R Wagner
Data Analysis, Classification and the Forward Search: Proceedings of the …, 2006
92006
Noisy waters can influence young-of-year lobsters’ substrate choice and their antipredatory responses
L Leiva, S Scholz, L Giménez, M Boersma, G Torres, R Krone, N Tremblay
Environmental Pollution 291, 118108, 2021
82021
Autonomous environmental scanning on the World Wide Web
SW Scholz, R Wagner
IT-enabled strategic management: Increasing returns for the organization …, 2006
72006
Environmental Scanning in Marketing Planning: An Internet Based Approach
R Decker, R Wagner, S Scholz
Univ., Fak. für Wirtschaftswiss., 2004
72004
The quality of prior information structure in business planning-An experiment in environmental scanning
SW Scholz, R Wagner
Operations Research Proceedings 2004: Selected Papers of the Annual …, 2005
62005
Using eyetracking and mouselab to examine how respondents process information in choice-based conjoint analysis
M Meissner, S Scholz, R Decker
Proceedings of the Sawtooth Software Conference 2010, Newport Beach, California, 2011
52011
Detecting and debugging erroneous statements in pairwise comparison matrices
R Decker, M Meißner, SW Scholz
Operations Research Proceedings 2007: Selected Papers of the Annual …, 2008
52008
Preference analysis and default optimization in web-based product configuration systems
R Decker, SW Scholz
Journal of theoretical and applied electronic commerce research 4 (3), 43-57, 2009
42009
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