| Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research M Meißner, J Pfeiffer, T Pfeiffer, H Oppewal Journal of Business Research 100, 445-458, 2019 | 294 | 2019 |
| Eye-Tracking Reveals a Process of Conjoint Choice That is Quick, Efficient and Largely Free from Contextual Biases M Meißner, A Musalem, JC Huber Journal of Marketing Research, 2015 | 186* | 2015 |
| Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption C Peukert, J Pfeiffer, M Meißner, T Pfeiffer, C Weinhardt Journal of Management Information Systems 36 (3), 755-788, 2019 | 177 | 2019 |
| The promise of eye-tracking methodology in organizational research: A taxonomy, review, and future avenues M Meißner, J Oll Organizational Research Methods 22 (2), 590-617, 2019 | 150 | 2019 |
| How virtual reality affects consumer choice M Meißner, J Pfeiffer, C Peukert, H Dietrich, T Pfeiffer Journal of Business Research 117, 219-231, 2020 | 140 | 2020 |
| Measuring consumer preferences for complex products: a compositional approach based on paired comparisons SW Scholz, M Meissner, R Decker Journal of Marketing Research 47 (4), 685-698, 2010 | 120 | 2010 |
| Eye-Tracking-Based Classification of Information Search Behavior using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments J Pfeiffer, T Pfeiffer, M Meißner, E Weiss Information Systems Research, 2020 | 113 | 2020 |
| Eye-tracking information processing in choice-based conjoint analysis M Meissner, R Decker International Journal of Market Research 52 (5), 2010 | 87 | 2010 |
| Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing V Zanger, M Meißner, PA Rauschnabel Psychology & Marketing 39 (7), 1285-1301, 2022 | 62 | 2022 |
| A user’s guide to the galaxy of conjoint analysis and compositional preference measurement M Steiner, M Meißner Marketing: ZFP–Journal of Research and Management 40 (2), 3-25, 2018 | 50 | 2018 |
| A mechanism for aggregating association network data: An application to brand concept maps D Böger, P Kottemann, M Meißner, R Decker Journal of Business Research 79, 90-106, 2017 | 46 | 2017 |
| An empirical comparison of CBC and AHP for measuring consumer preferences M Meißner, R Decker International Symposium of Analytical Hierarchy Process, 2009 | 30 | 2009 |
| Strategisches Marketing R Decker, F Kroll, M Meißner, R Wagner, R Decker, F Kroll, M Meißner, ... Marketing: Eine entscheidungsorientierte Einführung, 39-68, 2015 | 29 | 2015 |
| Surprising adaptivity to set size changes in multi-attribute repeated choice tasks M Meißner, H Oppewal, J Huber Journal of Business Research 111, 163-175, 2020 | 28 | 2020 |
| On the influence of context-based complexity on information search patterns: An individual perspective. J Pfeiffer, M Meißner, E Brandstätter, R Riedl, R Decker, F Rothlauf Journal of Neuroscience, Psychology, and Economics 7 (2), 103, 2014 | 27 | 2014 |
| Marketing: Eine entscheidungsorientierte Einführung R Decker, F Kroll, M Meißner, R Wagner | 25 | 2015 |
| With a little help from my customers: The influence of customer empowerment on consumers’ perceptions of well-established brands M Meißner, MD Haurand, C Stummer Managing Innovation, 367-394, 2019 | 23 | 2019 |
| With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands M Meißner, MD Haurand, C Stummer International Journal of Innovation Management, 2017 | 22 | 2017 |
| Classification of Goal-Directed Search and Exploratory Search Using Mobile Eye-Tracking J Pfeiffer, M Meißner, J Prosiegel, T Pfeiffer | 21 | 2014 |
| How Many Options? Behavioral Responses to Two versus Five Alternatives per Choice M Meissner, H Oppewal, J Huber Proceedings of the 19th Sawtooth Software Conference, 26-20, 2016 | 16 | 2016 |
Jella PfeifferUniversity StuttgartVerified email at bwi.uni-stuttgart.de
