Martin Meißner
Martin Meißner
Other namesMartin Meissner
Professor of Marketing, Technical University of Munich
Verified email at - Homepage
Cited by
Cited by
Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
M Meißner, J Pfeiffer, T Pfeiffer, H Oppewal
Journal of Business Research 100, 445-458, 2019
Eye-Tracking Reveals a Process of Conjoint Choice That is Quick, Efficient and Largely Free from Contextual Biases
M Meißner, A Musalem, JC Huber
Journal of Marketing Research, 2015
Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption
C Peukert, J Pfeiffer, M Meißner, T Pfeiffer, C Weinhardt
Journal of Management Information Systems 36 (3), 755-788, 2019
The promise of eye-tracking methodology in organizational research: A taxonomy, review, and future avenues
M Meißner, J Oll
Organizational Research Methods 22 (2), 590-617, 2019
How virtual reality affects consumer choice
M Meißner, J Pfeiffer, C Peukert, H Dietrich, T Pfeiffer
Journal of Business Research 117, 219-231, 2020
Measuring consumer preferences for complex products: a compositional approach based on paired comparisons
SW Scholz, M Meissner, R Decker
Journal of Marketing Research 47 (4), 685-698, 2010
Eye-Tracking-Based Classification of Information Search Behavior using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments
J Pfeiffer, T Pfeiffer, M Meißner, E Weiss
Information Systems Research, 2020
Eye-tracking information processing in choice-based conjoint analysis
M Meissner, R Decker
International Journal of Market Research 52 (5), 2010
Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing
V Zanger, M Meißner, PA Rauschnabel
Psychology & Marketing 39 (7), 1285-1301, 2022
A user’s guide to the galaxy of conjoint analysis and compositional preference measurement
M Steiner, M Meißner
Marketing: ZFP–Journal of Research and Management 40 (2), 3-25, 2018
A mechanism for aggregating association network data: An application to brand concept maps
D Böger, P Kottemann, M Meißner, R Decker
Journal of Business Research 79, 90-106, 2017
An empirical comparison of CBC and AHP for measuring consumer preferences
M Meißner, R Decker
International Symposium of Analytical Hierarchy Process, 2009
Strategisches Marketing
R Decker, F Kroll, M Meißner, R Wagner, R Decker, F Kroll, M Meißner, ...
Marketing: Eine entscheidungsorientierte Einführung, 39-68, 2015
Surprising adaptivity to set size changes in multi-attribute repeated choice tasks
M Meißner, H Oppewal, J Huber
Journal of Business Research 111, 163-175, 2020
Marketing: Eine entscheidungsorientierte Einführung
R Decker, F Kroll, M Meißner, R Wagner
On the influence of context-based complexity on information search patterns: An individual perspective.
J Pfeiffer, M Meißner, E Brandstätter, R Riedl, R Decker, F Rothlauf
Journal of Neuroscience, Psychology, and Economics 7 (2), 103, 2014
Classification of Goal-Directed Search and Exploratory Search Using Mobile Eye-Tracking
J Pfeiffer, M Meißner, J Prosiegel, T Pfeiffer
With a little help from my customers: The influence of customer empowerment on consumers’ perceptions of well-established brands
M Meißner, MD Haurand, C Stummer
Managing Innovation, 367-394, 2019
With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands
M Meißner, MD Haurand, C Stummer
International Journal of Innovation Management, 2017
AHP versus ACA–An empirical comparison
M Meißner, SW Scholz, R Decker
Data Analysis, Machine Learning and Applications: Proceedings of the 31st …, 2008
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