| Who are the showroomers? Socio-demographic factors behind the showrooming behavior on mobile devices M Holkkola, J Nyrhinen, M Makkonen, L Frank, H Karjaluoto, TA Wilska Bled eConference, 2022 | 8 | 2022 |
| Reinforcement of brand relationships in an omnichannel environment: A qualitative study on clothing shopping T Paananen, T Kemppainen, L Frank, M Holkkola, E Mali Mediterranean Conference on Information Systems, 2022 | 6 | 2022 |
| The Role of Social Media in the Creation of Young People’s Consumer Identities TA Wilska, M Holkkola, J Tuominen SAGE Open 13 (2), 2023 | 5 | 2023 |
| The role of sustainability in online customer experiences: a qualitative study on female fashion shoppers M Holkkola, L Frank, T Kemppainen, T Paananen, V Luhtanen Mediterranean Conference on Information Systems, 2022 | 4 | 2022 |
| How Do QR Codes Enhance Customer Experience?: Omnichannel Customer Experiences in a Brick-and-Mortar Fashion Store M Holkkola, T Paananen, L Frank, T Kemppainen, M Makkonen Bled eConference, 2023 | 1 | 2023 |
| Customers’ QR Code Usage Barriers in a Brick-and-Mortar Store: A Qualitative Study T Paananen, M Holkkola, M Makkonen, L Frank, T Kemppainen Bled eConference, 2023 | 1 | 2023 |
| The Cross-Channel Effects of In-Store Customer Experience in the Case of Omnichannel Fashion Retailing in Finland M Makkonen, L Frank, T Paananen, M Holkkola, T Kemppainen Bled eConference, 2023 | 1 | 2023 |
| Showrooming Behavior, Omnichannel Self-Efficacy, and Perceived Channel Integration as Antecedents of Revisit Intention M Holkkola, J Nyrhinen, M Makkonen, L Frank, H Karjaluoto, TA Wilska | | 2023 |
| Tyttöjen Instagram-selfiet ja niiden tilallisuudet jälkihumanistisesta näkökulmasta : enemmän kuin representaatioita? M Holkkola University of Helsinki, 2021 | | 2021 |
Lauri FrankSenior Researcher, Faculty of Information Technology, University of Jyväskylä, FinlandDirección de correo verificada de jyu.fi
