The impacts of relationship marketing on cognitive dissonance, satisfaction, and loyalty: The mediating role of trust and cognitive dissonance S Shahin Sharifi, M Rahim Esfidani International journal of retail & distribution management 42 (6), 553-575, 2014 | 243 | 2014 |
Influencing VSN users’ purchase intentions: The roles of flow, trust and eWOM M Mortazavi, M Rahim Esfidani, A Shaemi Barzoki Journal of Research in Interactive Marketing 8 (2), 102-123, 2014 | 124 | 2014 |
The effect of service quality on private brand image and purchase intention in the chain stores of ETKA M Soltani, MR Esfidani, G Jandaghi, N Soltaninejad World Scientific News 2 (47), 202-216, 2016 | 80 | 2016 |
Antecedents of students’ identification with university brands: A study on public universities in Iran R Fazli-Salehi, MR Esfidani, IM Torres, MA Zúñiga Asia Pacific Journal of Marketing and Logistics 31 (4), 830-854, 2019 | 47 | 2019 |
A Comprehensive Model of Customers' Complaint Behavior1 M Mousavi, MR Esfidani International Journal of Academic Research in Business and Social Sciences 3 …, 2013 | 43 | 2013 |
A framework of customer experience management for hotel industry S Rahimian, M ShamiZanjani, A Manian, MR Esfidani International Journal of Contemporary Hospitality Management 33 (5), 1413-1436, 2021 | 40 | 2021 |
Structural equations based on partial least squares approach using Smart-PLS software S Mohsenin, MR Esfidani Tehran: Ketab Mehraban Nashr Publications.(Persian), 2017 | 26* | 2017 |
Identifying and Prioritizing the Factors Affecting Iran's Nation Brand with the consumer's Cognitive behavior approach H Bozorgkhou, M Keimasi, M Esfidani, M Torkestani Consumer Behavior Studies Journal 5 (2), 83-110, 2019 | 23 | 2019 |
Structrul Equation Based on Partial Least Square Approach S Mohsenin, MR Esfidani Tehran, Mehraban Nashr Book Inistitude Press. Persian, 2014 | 20 | 2014 |
Structural equations based on partial least squares approach with the help of Smart-PLS software SH Mohsenin, MR Esfidani Tehran: Ketab Mehraban Publications, 2014 | 19 | 2014 |
Customer decision-making styles as a tool for segmenting digital products market in Iran S Mohsenin, S Sharifsamet, MR Esfidani, LA Skoufa Journal of Islamic Marketing 9 (3), 560-577, 2018 | 18 | 2018 |
Structural equations based on partial least squares approach using Smart-PLS software: Educational and practical S Mohsenin, MR Esfidani Tehran: Mehraban Publishing Institute, 2014 | 17 | 2014 |
The effect of cause-related marketing on the consumer purchase intention: focusing on the meditating variables (studied on clients of Ghalamchi educational services) AA Rashid, A Hamidizade, MR Esfidani, HZ Matin International Journal of Business Forecasting and Marketing Intelligence 2 …, 2016 | 13 | 2016 |
Identification & prioritization of the affecting factors on CRM implementation in edible oil industry N Mohebbi, MA Hoseini, MR Esfidani Journal of Basic and Applied Scientific Research 2 (5), 4993-5001, 2012 | 12 | 2012 |
Stay home and shop together B Izadi, L Dong, MR Esfidani Journal of Electronic Commerce Research 22 (1), 59-75, 2021 | 11 | 2021 |
Typology of Export Behavior of Exporting Firms in Iran Electrical Industry MR Esfidani, T Hasangholipour Yasouri, MS Torkestani, A Rohani Journal of Business Management 10 (1), 1-30, 2018 | 11 | 2018 |
Interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance MR Esfidani, S Ramezani, MA Shahhoseini Journal of Business Management 8 (2), 259-280, 2016 | 10 | 2016 |
A survey on antecedents of brand preference (A case of Samsung on audio and Video Products) Z Kashanizadeh, M Rahim Esfidani European Online Journal of Natural and Social Sciences 3 (4), pp. 882-891, 2014 | 9 | 2014 |
The role of user involvement, user involvement types, product category involvement and advertising appeals in social media advertising effectiveness: A Middle East context (Iran) M Pashna, MR Esfidani, SM Jafari Journal of Creative Communications 14 (2), 85-117, 2019 | 8 | 2019 |
Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram S Arablooye Moghaddam, M Esfidani, H Aghazade, T Zandipour Journal of Business Management 10 (3), 529-546, 2018 | 8 | 2018 |