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Co-authors
- P.C. VerhoefProfessor of MarketingVerified email at rug.nl
- Roland T. RustU. of MarylandVerified email at rhsmith.umd.edu
- Ramkumar JanakiramanProfessor of Marketing AnalyticsVerified email at ncsu.edu
- Andrew WhinstonUniversity of Texas at AustinVerified email at uts.cc.utexas.edu
- J Jeffrey InmanKatz Graduate School of Business - University of PittsburghVerified email at katz.pitt.edu
- Brian RatchfordProfessor of Marketing UT DallasVerified email at utdallas.edu
- Xian GuAssistant Professor of Marketing, Indiana UniversityVerified email at iu.edu
- Michel WedelPepsico Professor of Consumer Science, University of MarylandVerified email at umd.edu
- Hyoryung NamWhitman School of Management, Syracuse UniversityVerified email at syr.edu
- H. Alice LiThe Ohio State UniversityVerified email at osu.edu
- Lan LuoProfessor of Marketing, University of Southern CaliforniaVerified email at marshall.usc.edu
- Ram BezawadaAssociate Professor (Marketing Department), State U. of New York, BuffaloVerified email at buffalo.edu
- Rishika RishikaNC State UniversityVerified email at ncsu.edu
- Robert J. KauffmanCopenhagen Business School and Singapore Management UniversityVerified email at cbs.dk
- Haluk DemirkanUniversity of Washington - TacomaVerified email at uw.edu
- Ruth N. BoltonArizona State UniversityVerified email at asu.edu
- Hannu SaarijärviProfessor of MarketingVerified email at tuni.fi
- Hannu KuuselaProfessor, Faculty of Management and Busines, Tampere UniversityVerified email at uta.fi
- Ashish Kumarspecial educatorVerified email at sanskriti.edu.in
- Chi Kin (Bennett) YimProfessor of Marketing, The University of Hong KongVerified email at business.hku.hk