Measuring the dynamic effects of promotions on brand choice P Papatla, L Krishnamurthi Journal of Marketing research 33 (1), 20-35, 1996 | 353 | 1996 |
An investigation of reference price segments T Mazumdar, P Papatla Journal of Marketing Research 37 (2), 246-258, 2000 | 322 | 2000 |
Relative importance of online versus offline information for Internet purchases: Product category and Internet experience effects A Cheema, P Papatla Journal of Business Research 63 (9-10), 979-985, 2010 | 276 | 2010 |
Loyalty differences in the use of internal and external reference prices T Mazumdar, P Papatla Marketing Letters 6, 111-122, 1995 | 158 | 1995 |
Sharing economy: Review of current research and future directions C Narasimhan, P Papatla, B Jiang, PK Kopalle, PR Messinger, S Moorthy, ... Customer needs and solutions 5, 93-106, 2018 | 153 | 2018 |
Advertising: stimulant or suppressant of online word of mouth? J Feng, P Papatla Journal of Interactive Marketing 25 (2), 75-84, 2011 | 122 | 2011 |
Accounting for heterogeneity and dynamics in the loyalty–price sensitivity relationship L Krishnamurthi, P Papatla Journal of Retailing 79 (2), 121-135, 2003 | 108 | 2003 |
A probit model of choice dynamics P Papatla, L Krishnamurthi Marketing science 11 (2), 189-206, 1992 | 93 | 1992 |
Choosing the right mix of on-line affiliates: How do you select the best? P Papatla, A Bhatnagar Journal of Advertising 31 (3), 69-81, 2002 | 69 | 2002 |
Identifying locations for targeted advertising on the Internet PP Amit Bhatnagar International Journal of Electronic Commerce 5 (3), 23-44, 2001 | 54 | 2001 |
Is online word of mouth higher for new models or redesigns? An investigation of the automobile industry J Feng, P Papatla Journal of Interactive Marketing 26 (2), 92-101, 2012 | 52 | 2012 |
Composing tweets to increase retweets NY Jalali, P Papatla International Journal of Research in Marketing 36 (4), 647-668, 2019 | 49 | 2019 |
Gender difference in price and promotion response T Mazumdar, P Papatla Pricing Strategy & Practice 3 (1), 21, 1995 | 41 | 1995 |
A multiplicative fixed-effects model of consumer choice P Papatla Marketing Science 15 (3), 243-261, 1996 | 37 | 1996 |
The palette that stands out: Color compositions of online curated visual UGC that attracts higher consumer interaction NY Jalali, P Papatla Quantitative Marketing and Economics 14, 353-384, 2016 | 36 | 2016 |
Increasing online sales by facilitating spillover shopping A Bhatnagar, P Papatla Journal of Retailing and Consumer Services 29, 58-69, 2016 | 36 | 2016 |
Do online shopping styles affect preferred site attributes? An empirical investigation and retailing implications P Papatla Journal of Retailing and Consumer Services 18 (4), 362-369, 2011 | 34 | 2011 |
Google or BizRate? How search engines and comparison sites affect unplanned choices of online retailers P Papatla, FO Liu Journal of Business Research 62 (11), 1039-1045, 2009 | 31 | 2009 |
Do habits influence the types of information that smartphone shoppers seek? A Bhatnagar, P Papatla Journal of Business Research 94, 89-98, 2019 | 26 | 2019 |
Leveraging the strengths of choice models and neural networks: A multiproduct comparative analysis P Papatla, M Zahedi, M Zekic‐Susac Decision Sciences 33 (3), 433-461, 2002 | 26 | 2002 |