| On the go: How mobile shopping affects customer purchase behavior RJH Wang, EC Malthouse, L Krishnamurthi Journal of retailing 91 (2), 217-234, 2015 | 828 | 2015 |
| Automated text analysis for consumer research A Humphreys, RJH Wang Journal of Consumer Research 44 (6), 1274-1306, 2018 | 603 | 2018 |
| The effects of adopting and using a brand's mobile application on customers’ subsequent purchase behavior SJ Kim, RJH Wang, EC Malthouse Journal of Interactive Marketing 31 (1), 28-41, 2015 | 371 | 2015 |
| “Understanding a fury in your words”: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors SJ Kim, RJH Wang, E Maslowska, EC Malthouse Computers in Human Behavior 54, 511-521, 2016 | 167 | 2016 |
| Branded mobile application adoption and customer engagement behavior RJH Wang Computers in Human Behavior 106, 106245, 2020 | 86 | 2020 |
| Branded apps and mobile platforms as new tools for advertising B Wang, S Kim, EC Malthouse The new advertising: Branding, content, and consumer relationships in the …, 2016 | 77 | 2016 |
| Branded apps and mobile platforms as new tools for advertising B Wang, S Kim, EC Malthouse The new advertising: Branding, content, and consumer relationships in the …, 2016 | 77 | 2016 |
| Construal matching in online search: Applying text analysis to illuminate the consumer decision journey A Humphreys, MS Isaac, RJH Wang Journal of Marketing Research 58 (6), 1101-1119, 2021 | 67 | 2021 |
| When reward convenience meets a mobile app: Increasing customer participation in a coalition loyalty program RJH Wang, L Krishnamurthi, EC Malthouse Journal of the Association for Consumer Research 3 (3), 314-329, 2018 | 36 | 2018 |
| How mobile shopping affects customer purchase behavior: A retailer’s perspective RJH Wang, EC Malthouse, L Krishnamurthi Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 9 | 2016 |
| Family CEO duality and research and development intensity in public family enterprises: Temporality as a model boundary HE Lin, A Yu, J Stambaugh, CW Tsao, RJH Wang, IC Hsu Journal of Business Research 158, 113572, 2023 | 8 | 2023 |
| The effects of Covid-19 on mobile app usage M Zhuang, E Fang, R Wang, Y Han Available at SSRN 3740433, 2020 | 4 | 2020 |
| “If you loved our product”: Do conditional review requests harm retailer loyalty? NT Koukova, RJH Wang, MS Isaac Journal of Retailing 99 (1), 85-101, 2023 | 3 | 2023 |
| Understanding the Relationship between Top of the Funnel Search Activities and CPG Purchase A Humphreys, MS Isaac, RJH Wang Chicago, IL: Intent Lab Working Paper, 2018 | 3 | 2018 |
| The effects of online negative word-of-mouth: An empirical study SJ Kim, RJH Wang, EC Malthouse Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 3 | 2016 |
| WANG, Rebecca Jen-Hui A HUMPHREYS Automated text analysis for consumer, 0 | 2 | |
| Strategic use of just-below numbers in packaged-foods calorie information RM Schindler, MS Isaac, RJH Wang Marketing Letters 34 (2), 237-250, 2023 | 1 | 2023 |
| Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations S Mummalaneni, RJH Wang, MS Isaac Journal of Interactive Marketing, 10949968241240453, 2024 | | 2024 |
| Family CEO Duality, Temporal Conditions and Research and Development Investment Intensity in Family HE Lin, A Yu, J Stambaugh, C Tsao, RJH Wang, IC Hsu Academy of Management Proceedings 2022 (1), 10890, 2022 | | 2022 |
| The Downside of Divinity? Reputational Harm to Sectarian Universities from Overtly Religious Advertising MS Isaac, C Obermiller, RJH Wang Journal of Advertising 50 (4), 423-440, 2021 | | 2021 |
Edward C MalthouseNorthwestern University: integrated marketing communications, industrial engineering and mgmt sciVerified email at northwestern.edu
