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Rebecca Jen-Hui Wang
Rebecca Jen-Hui Wang
Verified email at lehigh.edu - Homepage
Title
Cited by
Cited by
Year
On the go: How mobile shopping affects customer purchase behavior
RJH Wang, EC Malthouse, L Krishnamurthi
Journal of retailing 91 (2), 217-234, 2015
8262015
Automated text analysis for consumer research
A Humphreys, RJH Wang
Journal of Consumer Research 44 (6), 1274-1306, 2018
6032018
The effects of adopting and using a brand's mobile application on customers’ subsequent purchase behavior
SJ Kim, RJH Wang, EC Malthouse
Journal of Interactive Marketing 31 (1), 28-41, 2015
3712015
“Understanding a fury in your words”: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors
SJ Kim, RJH Wang, E Maslowska, EC Malthouse
Computers in Human Behavior 54, 511-521, 2016
1672016
Branded mobile application adoption and customer engagement behavior
RJH Wang
Computers in Human Behavior 106, 106245, 2020
862020
Branded apps and mobile platforms as new tools for advertising
B Wang, S Kim, EC Malthouse
The new advertising: Branding, content, and consumer relationships in the …, 2016
772016
Branded apps and mobile platforms as new tools for advertising
B Wang, S Kim, EC Malthouse
The new advertising: Branding, content, and consumer relationships in the …, 2016
772016
Construal matching in online search: Applying text analysis to illuminate the consumer decision journey
A Humphreys, MS Isaac, RJH Wang
Journal of Marketing Research 58 (6), 1101-1119, 2021
682021
When reward convenience meets a mobile app: Increasing customer participation in a coalition loyalty program
RJH Wang, L Krishnamurthi, EC Malthouse
Journal of the Association for Consumer Research 3 (3), 314-329, 2018
362018
How mobile shopping affects customer purchase behavior: A retailer’s perspective
RJH Wang, EC Malthouse, L Krishnamurthi
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
92016
Family CEO duality and research and development intensity in public family enterprises: Temporality as a model boundary
HE Lin, A Yu, J Stambaugh, CW Tsao, RJH Wang, IC Hsu
Journal of Business Research 158, 113572, 2023
82023
The effects of Covid-19 on mobile app usage
M Zhuang, E Fang, R Wang, Y Han
Available at SSRN 3740433, 2020
42020
Understanding the Relationship between Top of the Funnel Search Activities and CPG Purchase
A Humphreys, MS Isaac, RJH Wang
Chicago, IL: Intent Lab Working Paper, 2018
42018
“If you loved our product”: Do conditional review requests harm retailer loyalty?
NT Koukova, RJH Wang, MS Isaac
Journal of Retailing 99 (1), 85-101, 2023
32023
The effects of online negative word-of-mouth: An empirical study
SJ Kim, RJH Wang, EC Malthouse
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
32016
WANG, Rebecca Jen-Hui
A HUMPHREYS
Automated text analysis for consumer, 0
2
Strategic use of just-below numbers in packaged-foods calorie information
RM Schindler, MS Isaac, RJH Wang
Marketing Letters 34 (2), 237-250, 2023
12023
Family CEO Duality, Temporal Conditions and Research and Development Investment Intensity in Family
HE Lin, A Yu, J Stambaugh, C Tsao, RJH Wang, IC Hsu
Academy of Management Proceedings 2022 (1), 10890, 2022
2022
The Downside of Divinity? Reputational Harm to Sectarian Universities from Overtly Religious Advertising
MS Isaac, C Obermiller, RJH Wang
Journal of Advertising 50 (4), 423-440, 2021
2021
Digital Transformation and Strategic Management of Frontline Services With Robotic Technologies
RJH Wang, NA Chomiak
Handbook of Research on Management and Strategies for Digital Enterprise …, 2021
2021
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