| Consumer decision making in online shopping environments: The effects of interactive decision aids G Häubl, V Trifts Marketing science 19 (1), 4-21, 2000 | 2710 | 2000 |
| Short sea shipping in North America: understanding the requirements of Atlantic Canadian shippers MR Brooks, V Trifts Maritime Policy & Management 35 (2), 145-158, 2008 | 114 | 2008 |
| Information availability and consumer preference: Can online retailers benefit from providing access to competitor price information? V Trifts, G Häubl Journal of Consumer Psychology 13 (1-2), 149-159, 2003 | 111 | 2003 |
| Preferences for alternative short sea shipping opportunities SM Puckett, DA Hensher, MR Brooks, V Trifts Transportation research part E: Logistics and transportation review 47 (2 …, 2011 | 61 | 2011 |
| Consumer self‐construal and trust as determinants of the reactance to a recommender advice M Aljukhadar, V Trifts, S Senecal Psychology & Marketing 34 (7), 708-719, 2017 | 34 | 2017 |
| The role of brand personality in the formation of consumer affect and self-brand connection JF McManus, SW Carvalho, V Trifts Journal of product & brand management 31 (4), 551-569, 2022 | 31 | 2022 |
| Principles of marketing. 6th Canadian edition P Kotler, G Armstrong, PH Cunningham, V Trifts Toronto, ON: Pearson Prentice Hall, 2005 | 25 | 2005 |
| Marketing: An Introduction, 4th Canadian ed G Armstrong, P Kotler, V Trifts, LA Buchwitz, D Gaudet Toronto: Pearson Education Canada, 2011 | 21 | 2011 |
| Buyer behavior in personalized shopping environments G Häubl, B Dellaert, K Murray, V Trifts Designing personalized user experiences in eCommerce, 207-229, 2004 | 21 | 2004 |
| Enhancing digital entertainment through personalization: The evolving role of product placements V Trifts, H Aghakhani Journal of Marketing Communications 25 (6), 607-625, 2019 | 18 | 2019 |
| Vygotskian business ethics: The influence of peers on moral reasoning in business ethics education D Ohreen, B Sundararajan, V Trifts, S Comber Journal of Management Education 46 (1), 70-105, 2022 | 14 | 2022 |
| Consumer decision making in interactive online shopping environments: the role of information agents and tools for organizing information G Haeubl, V Trifts INFORMS College on Marketing Mini-Conference" Marketing Science and the …, 1998 | 10 | 1998 |
| The relationship between fixed mindsets, brand-self engagement, and brand favorability JF McManus, V Trifts, SW Carvalho Personality and Individual Differences 166, 110198, 2020 | 8 | 2020 |
| Marketing: An introduction(4th Canadian Edition) G Armstrong, P Kotler, V Trifts, LA Buchwitz Toronto, Ontario: Pearson Canada Incorporated, 2012 | 6 | 2012 |
| Personalized product presentation: The influence of electronic recommendation agents on consumer choice G Häubl, KB Murray, V Trifts The power of one: Gaining business value from personalization technologies …, 2003 | 6 | 2003 |
| Consumer markets and consumer buying behavior P Kotler, G Armstrong, V Trifts, PH Cunningham Marketing, An Introduction, Third Edition, Englewood Cliffs, NJ: Prentice Hall, 1993 | 6 | 1993 |
| Marketing: An Introduction, Sixth Canadian Edition.(; C. O’Donnell, Ed.) P Kotler, V Trifts, LA Buchwitz, D Gaudet Upper Saddle River, New Jersey, USA: Pearson Education, Inc, 2017 | 5 | 2017 |
| Marketing an introduction (C. O’Donnell G Armstrong, P Kotler, V Trifts, LA Buchwitz, D Gaudet Library and Archives Canada Cataloguing, 2017 | 5 | 2017 |
| Transgressing a group value in a transcultural experience: Immigrants' affective response to perceived social identity threats SW Carvalho, H Fazel, V Trifts Journal of Business Research 91, 326-333, 2018 | 4 | 2018 |
| Situational impact on search EG Toms, S Marche, H O’Brien, S Toze, V Trifts, E Dawe Proceedings of the ACM SIGIR 2005 Workshop on Information Retrieval in …, 2005 | 4 | 2005 |
