| Predicting consumer responses to a chatbot on Facebook B Zarouali, E Van den Broeck, M Walrave, K Poels Cyberpsychology, Behavior, and Social Networking 21 (8), 491-497, 2018 | 301 | 2018 |
| Chatbot advertising effectiveness: When does the message get through? E Van den Broeck, B Zarouali, K Poels Computers in Human Behavior 98, 150-157, 2019 | 295 | 2019 |
| Like or dislike? Adolescents’ responses to personalized social network site advertising M Walrave, K Poels, ML Antheunis, E Van den Broeck, G van Noort Journal of marketing communications 24 (6), 599-616, 2018 | 167 | 2018 |
| Older and wiser? Facebook use, privacy concern, and privacy protection in the life stages of emerging, young, and middle adulthood E Van den Broeck, K Poels, M Walrave Social Media+ Society 1 (2), 2056305115616149, 2015 | 139 | 2015 |
| An experimental study on the effect of ad placement, product involvement and motives on Facebook ad avoidance E Van den Broeck, K Poels, M Walrave Telematics and Informatics 35 (2), 470-479, 2018 | 81 | 2018 |
| How do users evaluate personalized Facebook advertising? An analysis of consumer-and advertiser controlled factors E Van den Broeck, K Poels, M Walrave Qualitative Market Research: An International Journal 23 (2), 309-327, 2020 | 50 | 2020 |
| A Factorial Survey Study on the Influence of Advertising Place and the Use of Personal Data on User Acceptance of Facebook Ads E Van den Broeck, K Poels, M Walrave American Behavioral Scientist, 0002764217717560, 2017 | 40* | 2017 |
| Online perspective-taking as an intervention tool against cyberbullying. E Van den Broeck, K Poels, H Vandebosch, K Van Royen Studies in Health Technology and Informatics 199, 113-117, 2013 | 10 | 2013 |
| WHEN ADS WALK A TIGHTROPE. EV den Broeck University of Antwerp, 2019 | 2 | 2019 |
| When Ads Walk a Tightrope: Balancing Effectiveness and Privacy Issues of Personalized Advertising on Social Networking Sites: Proefschrift E Van den Broeck | | 2019 |
| The role of advertiser-and consumer-controlled factors in evaluations and perceived outcomes of personalized Facebook advertising E Van den Broeck, K Poels, M Walrave WHEN ADS WALK A TIGHTROPE., 123, 2019 | | 2019 |
| A vignette study on the evaluation of advertisements on Facebook in terms of tolerance, situational privacy concern, intrusiveness and attitude towards the ad E Van den Broeck, K Poels, M Walrave Etmaal van de Communicatiewetenschap, Amsterdam, Nederland, 3 en 4 februari 2016, 2016 | | 2016 |
| Een experimenteel onderzoek naar het geven van informatie over de werking van cookies op de effectiviteit van'retargeted'reclame E Van den Broeck, K Poels, M Walrave Etmaal van de Communicatiewetenschap, Antwerpen, België, 2 en 3 februari 2015, 2015 | | 2015 |
| Older and wiser? Privacy concern and protection of Facebook users in the life stages of adulthood E Van den Broeck, K Poels, M Walrave Annual conference of the International Communication Association, San Juan …, 2015 | | 2015 |
| Getting too personal? Adolescents' responses to personalized social network site advertising M Walrave, K Poels, ML Antheunis, G van Noort, E Van den Broeck Etmaal van de Communicatiewetenschappen, Rotterdam, Nederland, 7 en 8 …, 2013 | | 2013 |
| Privacy invasie? Een studie bij jongeren naar gepersonaliseerde reclame op sociale netwerksites E Van Den Broeck Universiteit Antwerpen, 2012 | | 2012 |
| “What Is It And How Did It Get Here?” Factors Related To Advertising Place And The Use Of Personal Data Influencing User Acceptance Of Facebook Ads E Van den Broeck, K Poels, M Walrave | | |
Karolien PoelsUniversity of AntwerpVerified email at uantwerpen.be
