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Citations per year
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Cited by
All
Since 2019
Citations
32
32
h-index
2
2
i10-index
1
1
0
12
6
2019
2020
2021
2022
2023
2024
1
9
6
12
4
Co-authors
Cheryl Burke Jarvis
Phil Smith Professor of Free Enterprise, Professor of Marketing, Florida Atlantic University
Verified email at fau.edu
Ralph E. Mckinney, Jr.
Marshall University
Verified email at marshall.edu
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Bennie Eng
Associate Professor of Marketing and Entrepreneurship,
Marshall University
Verified email at marshall.edu -
Homepage
celebrity brands
brand relationships
brand narratives
innovation
design thinking
Articles
Cited by
Co-authors
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Cited by
Cited by
Year
Consumers and their celebrity brands: how personal narratives set the stage for attachment
B Eng, CB Jarvis
Journal of product & brand management 29 (6), 831-847
, 2020
27
2020
The impact of intervention measures on sexual harassment in the film and television industry
B Eng, RE McKinney, L Shao
2
2019
Partnering with corporate entrepreneurs on an experiential design thinking project
B Eng, RE McKinney, I Rogner
2
2019
Consumers and their celebrity brands: How narratives impact attachment through communal relationship norms
B Eng
Southern Illinois University at Carbondale
, 2014
1
2014
Rapid Experimentation: The Silicon Valley Method of Success
RE McKinney, B Eng, O York
2019
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