Scaling procedures: Issues and applications RG Netemeyer, WO Bearden, S Sharma sage publications, 2003 | 5677 | 2003 |
Measurement of consumer susceptibility to interpersonal influence WO Bearden, RG Netemeyer, JE Teel Journal of consumer research 15 (4), 473-481, 1989 | 3779 | 1989 |
Reference group influence on product and brand purchase decisions WO Bearden, MJ Etzel Journal of consumer research 9 (2), 183-194, 1982 | 3765 | 1982 |
Selected determinants of consumer satisfaction and complaint reports WO Bearden, JE Teel Journal of marketing Research 20 (1), 21-28, 1983 | 3413 | 1983 |
Market orientation: A meta-analytic review and assessment of its antecedents and impact on performance AH Kirca, S Jayachandran, WO Bearden Journal of marketing 69 (2), 24-41, 2005 | 3407 | 2005 |
Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research WO Bearden, RG Netemeyer Sage publications, 1999 | 2850 | 1999 |
Consumers' need for uniqueness: Scale development and validation KT Tian, WO Bearden, GL Hunter Journal of consumer research 28 (1), 50-66, 2001 | 2590 | 2001 |
The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs DM Hardesty, WO Bearden Journal of business research 57 (2), 98-107, 2004 | 1159 | 2004 |
Consumer self-confidence: Refinements in conceptualization and measurement WO Bearden, DM Hardesty, RL Rose Journal of consumer research 28 (1), 121-134, 2001 | 1069 | 2001 |
Warranty and other extrinsic cue effects on consumers' risk perceptions TA Shimp, WO Bearden Journal of Consumer research 9 (1), 38-46, 1982 | 1032 | 1982 |
Sample size effects on chi square and other statistics used in evaluating causal models WO Bearden, S Sharma, JE Teel Journal of marketing research 19 (4), 425-430, 1982 | 1027 | 1982 |
The effect of plausible and exaggerated reference prices on consumer perceptions and price search JE Urbany, WO Bearden, DC Weilbaker Journal of Consumer research 15 (1), 95-110, 1988 | 801 | 1988 |
Crossover effects in the theory of reasoned action: A moderating influence attempt RL Oliver, WO Bearden Journal of consumer research 12 (3), 324-340, 1985 | 793 | 1985 |
Attention to social comparison information: An individual difference factor affecting consumer conformity WO Bearden, RL Rose Journal of Consumer Research 16 (4), 461-471, 1990 | 758 | 1990 |
Consumer innovativeness and the adoption process KC Manning, WO Bearden, TJ Madden Journal of consumer psychology 4 (4), 329-345, 1995 | 747 | 1995 |
Dependence, trust, and relational behavior on the part of foreign subsidiary marketing operations: implications for managing global marketing operations K Hewett, WO Bearden Journal of marketing 65 (4), 51-66, 2001 | 692 | 2001 |
Dynamic pricing and consumer fairness perceptions KL Haws, WO Bearden Journal of consumer research 33 (3), 304-311, 2006 | 683 | 2006 |
Contextual influences on perceptions of merchant-supplied reference prices DR Lichtenstein, WO Bearden Journal of Consumer research 16 (1), 55-66, 1989 | 626 | 1989 |
Resistance to technological innovations: an examination of the role of self-efficacy and performance satisfaction PS Ellen, WO Bearden, S Sharma Journal of the academy of marketing science 19, 297-307, 1991 | 620 | 1991 |
Marketing: principles and perspectives WO Bearden, TN Ingram, RW LaForge (No Title), 1995 | 614 | 1995 |