| ‘Fear of missing out’: antecedents and influence on purchase likelihood MC Good, MR Hyman Journal of Marketing Theory and Practice 28 (3), 330-341, 2020 | 105 | 2020 |
| Direct and indirect effects of fear‐of‐missing‐out appeals on purchase likelihood MC Good, MR Hyman Journal of Consumer Behaviour 20 (3), 564-576, 2021 | 57 | 2021 |
| Reducing salesperson job stress and unethical intent: The influence of leader-member exchange relationship, socialization and ethical ambiguity CH Schwepker Jr, MC Good Industrial Marketing Management 66, 205-218, 2017 | 49 | 2017 |
| Business-to-business salespeople and political skill: Relationship building, deviance, and performance MC Good, CH Schwepker Jr Journal of Business Research 139, 32-43, 2022 | 32 | 2022 |
| Salesperson grit: Reducing unethical behavior and job stress CH Schwepker Jr, MC Good Journal of Business & Industrial Marketing 37 (9), 1887-1902, 2022 | 17 | 2022 |
| Modeling Specialty Store Customers’ Buy/No-buy Decisions D Goudge, MC Good, MR Hyman, G Aguirre International Journal of Retail & Distribution Management, 2017 | 17 | 2017 |
| Influence of salesperson political skill: improving relationship building and reducing customer-directed deviance CH Schwepker Jr, MC Good Journal of Personal Selling & Sales Management 41 (3), 200-217, 2021 | 15 | 2021 |
| Protection motivation theory and brick-and-mortar salespeople MC Good, MR Hyman International Journal of Retail & Distribution Management 48 (8), 865-879, 2020 | 9 | 2020 |
| Social relationships and social anxiety appeals in direct-to-consumer advertising MC Good, BA Huhmann Journal of Marketing Communications 24 (4), 393-411, 2018 | 8 | 2018 |
| Fear of missing out appeals: You can't always get what you want MC Good New Mexico State University, 2019 | 6 | 2019 |
| Improving business-to-business relationship quality through salespeople’s grit and political skill CH Schwepker Jr, MC Good Journal of Business-to-Business Marketing 29 (3-4), 293-309, 2022 | 5 | 2022 |
| Comparative and inducement appeals Rx by drug class MC Good International Journal of Healthcare Management 16 (3), 434-444, 2023 | 2 | 2023 |
| Stop making excuses: reducing unethical behavior and improving performance and relationship quality MC Good, CH Schwepker Jr Journal of Business-to-Business Marketing 29 (2), 177-196, 2022 | 2 | 2022 |
| Rethinking Higher Education Post Pandemic. D Whitson, DV Brazeal, MC Good International Journal on New Trends in Education & their Implications …, 2022 | 1 | 2022 |
| Empathy and Grit Enhance Customer Oriented Selling CH Schwepker Jr, MC Good Journal of Relationship Marketing, 1-24, 2024 | | 2024 |
| Financial Inducements: Growth in DTC Magazine Advertisements MC Good Services Marketing Quarterly 41 (4), 306-321, 2020 | | 2020 |
| In the Shadows: When Unethical Intent Mediates Customer Orientation and Performance MC Good, CH Schwepker Jr Journal of Selling 19 (1), 23-37, 2019 | | 2019 |
| Magazine Advertising: High on Drugs: An Abstract MC Good Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| Extending Protection Motivation Theory to Fear Appeals in B2B Sales MC Good, MR Hyman 2016 SMA Proceedings, 499, 2016 | | 2016 |
| Rethinking Higher Education Post Pandemic1 Debbora Whitson2, Deborah V. Brazeal3 & Megan C. Good4 D Whitson, DV Brazeal, MC Good Education (IJONTE) 13 (2), 90-103, 0 | | |
Michael R. HymanPresident, Institute for Marketing Futurology and PhilosophyVerified email at nmsu.edu
